4 ms·

Mr Beast targets and is very successful in the children (think pre-teen/teen) demographic. His videos often feature giving away a large sum of money or other pr

Mr Beast targets and is very successful in the children (think pre-teen/teen) demographic. His videos often feature giving away a large sum of money or other prize via an elaborate contest/challenge, and he's the YouTuber that can be largely credited with popularizing this style of content. He's also recently been implicated in several controversies - including (all allegedly) hiring and protecting a misogynist/pedofile CEO, promting and then dumping various scam cryptocurrencies, and very poor conditions for contestants in his recent "Beast Games" (a spin on the hit move Squid Game).

compootr 2y ago
HN isn't the drama place, but a lot of DogPack's accusations have been debunked :) search soggy cereal on YouTube for more info
arlcode 2y ago
There was also a HN submission earlier that year talking about a leaked (or "leaked" who knows) employee manual (which looked plausible) that shared some insights into the inner working of his company. https://news.ycombinator.com/item?id=41549649 https://news.ycombinator.com/item?id=41549649
technion 2y ago
I agree regarding the age of his viewers. Every single under-15 is know watches him. Which makes it interesting to see just who sponsors him. What nine year old is investing in crypto? What eight year old is buying VPN products?
- throw5959 2y ago
  None, but many 15 year olds do. And it sticks to their 18.
- orwin 2y ago
  Because he is also quite popular amongst 18-35 males too (it tends to drop with age), and some of them are NEETs with comfortable parents who either buy into crypto, or want in on the rugpull and try to snipe it (don't snipe unless you want to make the scammers sad. Nowadays they put high fees on early exchange so they can still make millions, but that makes their position much more uncomfortable)
- xmprt 2y ago
  I wrote this article and as part of my analysis I found that he also has sponsors like TurboTax and Equifax in some of his latest videos. I don't know how the brands justify it but I'll probably write more about this in the near future after doing more research.
2024user 2y ago
I'm in my 30s and have watched some of his videos - including the squid games recreation (not beast games). I like them. They're whacky and over the top but there's nothing wrong with that.
- prolly97 2y ago
  Was about to comment something to the same effect. He's got 341 million subscribers on youtube (on his english channel). If we imagine that there's 1,35 billion english speakers worldwide (the figure that came up on Google when I searched), that means that 25% of english speakes actively follow him on Youtube. While I agree that a 13 y.o. is probably more likely to follow him than a 30 y.o., his reach is anything but limited to the teens & children segment. Chamath Palihapitiya have have worn Mr. Beast merch on multiple occasions on the All In pod as well - which I find kinda funny :D
  - jorams 2y ago
    > on his english channel That there's no separation anymore. YouTube added support for multiple audio tracks and since then everything goes to one channel again. The channels in other languages even redirect to the main channel.

compootr 2y ago

HN isn't the drama place, but a lot of DogPack's accusations have been debunked :) search soggy cereal on YouTube for more info

arlcode 2y ago

There was also a HN submission earlier that year talking about a leaked (or "leaked" who knows) employee manual (which looked plausible) that shared some insights into the inner working of his company. https://news.ycombinator.com/item?id=41549649 https://news.ycombinator.com/item?id=41549649

technion 2y ago

I agree regarding the age of his viewers. Every single under-15 is know watches him. Which makes it interesting to see just who sponsors him. What nine year old is investing in crypto? What eight year old is buying VPN products?

throw5959 2y ago
None, but many 15 year olds do. And it sticks to their 18.
orwin 2y ago
Because he is also quite popular amongst 18-35 males too (it tends to drop with age), and some of them are NEETs with comfortable parents who either buy into crypto, or want in on the rugpull and try to snipe it (don't snipe unless you want to make the scammers sad. Nowadays they put high fees on early exchange so they can still make millions, but that makes their position much more uncomfortable)
xmprt 2y ago
I wrote this article and as part of my analysis I found that he also has sponsors like TurboTax and Equifax in some of his latest videos. I don't know how the brands justify it but I'll probably write more about this in the near future after doing more research.

2024user 2y ago

I'm in my 30s and have watched some of his videos - including the squid games recreation (not beast games). I like them. They're whacky and over the top but there's nothing wrong with that.

prolly97 2y ago
Was about to comment something to the same effect. He's got 341 million subscribers on youtube (on his english channel). If we imagine that there's 1,35 billion english speakers worldwide (the figure that came up on Google when I searched), that means that 25% of english speakes actively follow him on Youtube. While I agree that a 13 y.o. is probably more likely to follow him than a 30 y.o., his reach is anything but limited to the teens & children segment. Chamath Palihapitiya have have worn Mr. Beast merch on multiple occasions on the All In pod as well - which I find kinda funny :D
- jorams 2y ago
  > on his english channel That there's no separation anymore. YouTube added support for multiple audio tracks and since then everything goes to one channel again. The channels in other languages even redirect to the main channel.