> Large enterprises publish in Apple's AppStore. Purchasers from Apple's App Store are primarily individual consumers. It is a B2C play. Monetizing an Nvidia

> Large enterprises publish in Apple's AppStore. Purchasers from Apple's App Store are primarily individual consumers. It is a B2C play. Monetizing an Nvidia marketplace such as NGC would be foolhardy as the primary users/"purchasers" are organizations with budgets and procurement power. It is an Enterprise B2B player. In enterprise sales, the power differential between (mid- and upper-market) customers and vendors is in the customer's favor, as they have significant buying power and thus a higher user acquisition cost. The upside is revenue is much higher, margins are better, and you can differentiate on product as commodification is difficult. This is less so in consumer facing sales as customers have significantly weaker buying power, but conversely have a much lower user acquisition cost at scale. Hence, a growth-based GTM approach is critical, as you need customers in aggregate to truly unlock revenue at scale.