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"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases." Would you provide a few example
by lelele 14y ago
"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases."
Would you provide a few examples, please? Thanks.
- wl 14y agoApple rebranding iTools to .Mac.
- mkr-hn 14y agoThe McRib, everything in the Disney Vault.
- jonny_eh 14y ago.me -> iCloud (Although that one was in reverse, pay -> free-ish)
- zecho 14y agoThere's also renaming entire companies to shake anchoring bias: Worldcom -> MCI.
- Kerrick 14y agoBrinks Home -> Broadview [1] Windows Vista -> Windows Mojave [2] (Although this was just to "taste test") [1]: http://en.wikipedia.org/wiki/Broadview_Security http://en.wikipedia.org/wiki/Broadview_Security [2]: http://www.youtube.com/watch?v=bXrKO33Rc2g http://www.youtube.com/watch?v=bXrKO33Rc2g
- joezydeco 14y ago"Andersen Consulting" -> "Accenture"