> 2. Malls died because there were too many of them. Social media is now entering that same phase. This is a good thing for social networks, not bad. The model

> 2. Malls died because there were too many of them. Social media is now entering that same phase. This is a good thing for social networks, not bad. The model of everyone being in the same place is what's failed. Twitter and Reddit became entrenched enough to turn hostile to their users. The passive will stay with those, but the deliberate are now able to seek out the community that suits them. It's good that there's more selection. It would be a big failure if the whole eternal September migrated to Mastodon or Bluesky or some other single place. We've long known that smaller communities are higher quality. "Too many" choices ensures we'll avoid the failure of recreating Twitter elsewhere. The author of the piece is thinking about their "vocation". If people advertising their blog are discouraged from joining the new spaces, that just preserves them for more organic communication and less self promotion.