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Whatsapp Business. $0.03-0.06 per conversation / authentication (multiple messages within 24hs) depending if it's transactional or marketing. SMS providers are
by kobalsky 2y ago
Whatsapp Business. $0.03-0.06 per conversation / authentication (multiple messages within 24hs) depending if it's transactional or marketing.
SMS providers are unreliable and expensive, it's eating their business.
- IshKebab 2y ago> SMS providers are unreliable and expensive, it's eating their business. Is it actually though? At least in the UK I still get every business message (delivery notifications, booking confirmations etc.) via SMS. I haven't received a single one via WhatsApp. And WhatsApp has 100% penetration here so that isn't a barrier.
- gfarah 2y agoI can speak for LATAM, here WhatsApp it's much more reliable and faster than SMS