They have to make money somehow. They're pretty upfront about the way it works. They just used a different idea than that of Google. You can also opt out of tai

They have to make money somehow. They're pretty upfront about the way it works. They just used a different idea than that of Google. You can also opt out of tailored ads. People like it because it's fast with a built-in ad blocker and some like the crypto stuff and the fact you can connect to Tor with it