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> VW grew complacent by leveraging "Made in Germany" branding to sell in China Designed in Germany, almost all VWs sold in China (including black Audis governm
by seanmcdirmid 2y ago
> VW grew complacent by leveraging "Made in Germany" branding to sell in China
Designed in Germany, almost all VWs sold in China (including black Audis government officials loved) were made in China under three 49/51 JVs (with VW as the minority owner). The majority owners in tern graduated with VW technology/know-how and combined with EV tech to sell under their own brands, although not as successful as BYD. Even BYD had its own 49/51 JV with Mercedes for a decade.
The only foreign auto manufacturer allowed to operate in China outside of a minority JV is Tesla.
- alephnerd 2y ago> almost all VWs sold in China (including black Audis government officials loved) were made in China That's a very important point I forgot to add! Thanks for bringing that up!