It's not whether the behavior is logical or justified. It's that fast food is no longer worth the price you're expected to pay for it. Regardless of whether it'

It's not whether the behavior is logical or justified. It's that fast food is no longer worth the price you're expected to pay for it. Regardless of whether it's credit card fees or labor costs or energy costs causing prices to go up, the economics of fast food no longer make sense for the customer. But also I don't understand why a cash customer paying the same price as a credit card customer should be considered paying more. The customer only cares how much they have to pay, they don't care about or feel entitled to a constant profit margin. Would a customer paying cash ever switch to credit card just because they've learned the business profits more from the cash sale? No, of course not.