The 15% number was in a different context in a different thread: "walking up to someone" in public, which presumably wouldn't be about an appliance because peop

The 15% number was in a different context in a different thread: "walking up to someone" in public, which presumably wouldn't be about an appliance because people keep those in their homes and don't walk around on the street with one. In that context I was thinking potentially a clothing accessory or something. Either way, the point in that thread didn't matter, because it wasn't about the number but about the socioeconomic impact of immediacy on quality of life. Doesn't matter if it was 10% or 1000%. > And you also said that the difference between a 5 year washing machine and a 30 year washing machine is probably "a matter of tens of dollars". Why is it suddenly multiplicatively or exponentially more expensive? You're conflating my statements about BOM costs and the final price of the product, which are two entirely different things. Demand is not a constant for your product at any price (because the market is likely elastic, and you have competitors). Demand will go down as price increases, often sharply. If you add tens of dollars in BOM cost, your product sells fewer units as a result, and now you have fewer units to spread the (potentially significant) fixed costs across. So, unfortunately the tens of dollars in BOM cost might mean hundreds in cost to the end consumer.