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Does that matter? We already know Apple doesn’t care about the Windows market, they could’ve made all sorts of moves over the last 20 years if they did. It al
by MBCook 2y ago
Does that matter?
We already know Apple doesn’t care about the Windows market, they could’ve made all sorts of moves over the last 20 years if they did.
It also seems very unlikely they care about the high-end professional market. The kind of people who are really in with Adobe.
But they have a ton of Prosumer customers they could make happy. I know a number of people personally who would like to use Adobe tools but can’t afford the subscriptions. Being able to buy a smaller Apple product, or maybe pay a few dollars a month, to get a good product that covers their needs would probably make them quite happy.
And anything that makes the Mac more sticky to current customers (or new customers) is a good investment for Apple. Every person they can lure away from Creative Cloud or prevent from ever starting with it is someone who doesn’t have an easy path to move to Windows without changing software.