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> I suspect a whole segment of people would be willing to consider a no-frills EV at a comparable price point. GM made that play with the Bolt. It was routine
by rootusrootus 2y ago
> I suspect a whole segment of people would be willing to consider a no-frills EV at a comparable price point.
GM made that play with the Bolt. It was routinely available for just over $20K. Still sat on lots, not getting a lot of love. People shopping for new cars want nicer toys, people who cannot afford new shop used and enjoy getting those nice toys at a discount. I bet the subset of buyers looking for a bare bones no frills brand-new car is quite small.
- warner25 2y ago> I bet the subset of buyers looking for a bare bones no frills brand-new car is quite small. I think you're correct; we're probably talking about a portion of the weirdly minimalist and frugal crowd pursuing FIRE. Also, most folks in that small subset wouldn't even consider buying a GM product; it's going to be either a Toyota or Honda for them. Source: I'm one of them, still driving my base-level trim 2008 Prius. As an aside, I'm reading that the new Bolt sold nearly as well as the Tesla Model S in 2017. Before that, I think the similarly basic Nissan Leaf was the best selling EV. Since then, however, my sense is that EV purchases became more about "fun" (which Tesla has emphasized and provided) than anything else.
- voisin 2y ago> People shopping for new cars want nicer toys It is worth recognizing the role that ZIRP played in all of this. Artificially low interest rates allowed payments on more expensive premium vehicles to be much more manageable for a much larger portion of the population.
- dylan604 2y agoI think this is something people just don't want to admit. It's easy to overlook prices being ridiculous when your monthly payment is all principal. That period of time of ZIRP constantly had me wondering how financing was making money.
- mrguyorama 2y agoThat actual reason for this is that cars are just hyper-reliable. The reason people wanted to buy a new bare bones car over a used nice car is the assumption that the used car would cost you in repairs. That assumption has been dead since cash for clunkers. Even American made cars will hit 200k miles. There's ZERO value to a "new" car. You would be outright stupid to pay $10k for some probably not possible "bare bones" car when you could just buy the decade old Corolla down the street with 100k miles that's only $5k. It will even have fairly modern safety. This is true even in the modern post-COVID hyper contracted used car market.
- renewedrebecca 2y agoThe Bolt isn't exactly a good looking car though. It might sound silly, but not everyone looks at things through a utilitarian view.
- rootusrootus 2y agoSure, but compared with other cars of a similar size, it's not especially ugly, either. And in that segment the utilitarian view definitely dominates, people looking for something more than A->B are going for more prestigious badges.
- nunez 2y agoIt's a shame that the Bolt got discontinued. It was a great EV. I would have bought one if I didn't have exposure to Tesla first.