A long time ago when I was just starting out at Activision we had some early virtual reality world pitched to us. Probably it was Knowledge Adventure Worlds wh

A long time ago when I was just starting out at Activision we had some early virtual reality world pitched to us. Probably it was Knowledge Adventure Worlds which became KA Worlds that became I don't know what. Anyway, the guy pitching it said, "This will allow people to create their own entertainment." The guy who ran the studio then-- Howard Marks-- said, "If people wanted to create their own entertainment we would have gone out of business a long time ago."