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I'm certainly reading them as jokes. It's a classic 'someone is being mildly bad, but the amusement of everybody it works out anyway'.
by impossiblefork 2y ago
I'm certainly reading them as jokes.
It's a classic 'someone is being mildly bad, but the amusement of everybody it works out anyway'.
- ncr100 2y agoBuuuut which consumer wants to be a joke?
- impossiblefork 2y agoYou're not telling the consumer he'll be a joke. You're telling them that even if they were humorously villainous, they'd get away with it and everyone would be okay with it, since it worked out so well.
- TeMPOraL 2y agoNo one. I'm thinking they're aiming to capitalize on mixed feelings people have about AI. These ads let the viewers have their social objects to diss AI - "haha, AI is for the losers like in that Apple ad", while at the same time making them say, in the privacy of their thoughts, "but I am not a loser and I could use such functions too!".
- kstrauser 2y agoI agree, and they also present AI as something accessible to regular people for their everyday minor situations. "Huh, if the office knucklehead can use this to write a professional sounding email, maybe that could help me make my decent emails even better."