That really is not a valid argument, since Apple have grown to be "the phone". Also, many are unaware or unable to make the determination who or what will own

That really is not a valid argument, since Apple have grown to be "the phone". Also, many are unaware or unable to make the determination who or what will own their data before purchasing a device. One only accepts the privacy policy after one taps sign in... and is it really practical to expect people to do this by themselves when buying a phone? That's why regulation needs to step-in and enforce the right decisions are present by default.