> This was back in 2014, when a Google search result looked very very different than it does now. We were gaining traction and we wanted more. We saw the possib

> This was back in 2014, when a Google search result looked very very different than it does now. We were gaining traction and we wanted more. We saw the possibilities and it was a red-hot inspiration. Our dreams of being like the travel bloggers we looked up to seemed possible. I’m impressed they even managed to become successful travel bloggers in 2014+. SEO and being a travel blogger were both well trodden paths already. I remember some friends saying they wanted to become travel bloggers ~2013 and I laughed because of the degree of saturation. Was already difficult to get an edge and a niche. And in my experience, Google was well on its path of deranking blogs in favour of more corporate content in 2014.