It's usually either another CRM, like Nutshell, Sugar, Zoho, or a dozen other CRMs, or pointing out that what they built out Salesforce is another type of app a

It's usually either another CRM, like Nutshell, Sugar, Zoho, or a dozen other CRMs, or pointing out that what they built out Salesforce is another type of app all together, and direct them to a proper app for that market. The latter type tends to be ticket systems, document management ssytems, and in the case of one company they used it as an EMR. The EMR they used was open source but did very little. They liked the "free" aspect of it, but they were paying $400k/yr on Salesforce to do all the things their EMR didn't, as well as another app platform they were building out on. I pointed out they were spending $600k/yr on an EMR, not zero dollars. The COO pitched a HUGE fit but they did move to a $200k/yr EMR that did everything and they saved tremendous amounts of time in clinic, and money in administrator salaries.