Software license may not consciously matter to end users, but they do have a huge impact on everything else. That is, the end user would not have the software,

Software license may not consciously matter to end users, but they do have a huge impact on everything else. That is, the end user would not have the software, or would have vastly different software, if the licenses were different. They just don't know and don't care about the licensing details and effects, like so many other technical aspects.