I think the new logo has a very interesting effect, that is according to me though. It's asymmetric yet simple. Where Apple's logo and most logo's can be perfec

I think the new logo has a very interesting effect, that is according to me though. It's asymmetric yet simple. Where Apple's logo and most logo's can be perfectly centered this one doesn't. I think that's mainly because it looks "italic". I also wonder if this logo follows on certain points the golden ratio, but than again it's soo simple it shouldn't. Lastly, if you'd place this logo on varia devices they would even kind of look "unbranded" which some people, including myself, really like. I can't really explain what I mean, but compare a logitech keyboard to an Apple one, the Apple-keyboard doesn't has a logo to advertise their brand, yet it's "one of a kind". A phone without any brands explicitly written or displayed on it looks more sleek and modern to me. But don't take my opinion to serious, I'm just a developer.