4 ms·
The top-spent ad in the last 7 days included no targeting other than "nationwide, 18+." That seems folly, doesn't it? Huge waste?
by hammock 2y ago
The top-spent ad in the last 7 days included no targeting other than "nationwide, 18+." That seems folly, doesn't it? Huge waste?
- silverquiet 2y agoWouldn't an essentially untargeted ad be the most expensive to run? Meaning that something like that will always be the top-spent?
- hammock 2y agoHow “expensive” (in the sense of total spend) an ad is is entirely driven by what budget you allow for the order. But without targeting constraints you will get essentially remnants and are unlikely to reach any of your actual target, e.g. undecided likely voters in swing states
- mh- 2y agoNot necessarily. If you bid low, you're effectively picking up "remnant" inventory that no one else was willing to pay to target.
- nradov 2y agoA lot of nationwide ads aren't intended to directly influence voting. Rather they are campaign donation solicitations to get more money to run future ads targeted to undecided voters in swing states. Just about everyone 18+ nationwide could afford to make a small campaign contribution if they care about the outcome.