If a company doesn't do that, or does but wants to stop, it will be in favor of the regulation and against that suit. That is for whatever reason they have for

If a company doesn't do that, or does but wants to stop, it will be in favor of the regulation and against that suit. That is for whatever reason they have for not wanting to do it. Except, maybe for not doing it for publicity reasons and exploiting that fact with a large campaign.