3 ms·
This is interesting. I think it's a good fit from a business model perspective (both are ad-driven, albeit TWC more so), but the fan bases are very different.
by wensing 14y ago
This is interesting. I think it's a good fit from a business model perspective (both are ad-driven, albeit TWC more so), but the fan bases are very different. The geeks at Wunderground are already crying foul ("YOU ARE GOING TO DESTROY WXUG!") and the typical fan of The Weather Channel is probably wondering why everyone is talking about weather happening underground all of a sudden. Also, Wundergrounders trust the lack of hype/sensationalism from Wunderground, but the same is never said about TWC.
Does anyone want to venture a guess as to why TWC would bother to acquire Wunderground?
- emeraldd 14y agoYou're echoing my thoughts exactly. The first thing that came to mind with this headline was 'Well, about the only weather site I care about.'
- ben1040 14y ago>the typical fan of The Weather Channel is probably wondering why everyone is talking about weather happening underground all of a sudden. Or radical leftists: http://en.wikipedia.org/wiki/Weather_Underground http://en.wikipedia.org/wiki/Weather_Underground
- zevyoura 14y agoIt's worth noting that's not coincidental: both came out of the University of Michigan.
- davidw 14y agoI remember turning on the weather channel in high school, and the person would always stand in front of the west coast, blather on about the east coast at length, and then dedicate a few seconds to the west: "it's going to be sunny in most of California (no kidding), with massive snowstorms in eastern Washington which may or may not isolate the entire state, now back to you Bob".
- wensing 14y agoUp until 1992 the weathermen would still stand in front of the hurricane while blathering on about rainstorms in the midwest. Then Andrew happened and that changed everything.
- joezydeco 14y agoIf I was TWC, I'd use the network of private weather stations all feeding into WXUG to create hyper-local forecasts or even a mobile app that can push-alert you on the ETA of upcoming storms.
- graupel 14y agoWhat I've heard is that under (relatively new) ownership - meaning Comcast/NBC, there is a new push to expand revenue, and since weather.com already 'owns' the mass market, the only way to do that is to acquire, and will be to acquire more, revenue generating properties.