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I'm confused. Where's the postmortem on how Threads failed? Why is this talk structured like a victory lap? In a time when users wanted to flee Twitter despera

I'm confused. Where's the postmortem on how Threads failed? Why is this talk structured like a victory lap? In a time when users wanted to flee Twitter desperately, they could have launched a clone and likely won. Instead, they "kept it simple". They lacked even the most basic features, to the point where you signed up for Threads and found nothing at all which turned users away. This is a talk about how to launch a successful app!? That seems totally disconnected from reality. No one should be learning any positive lessons from this.

_2d30 2y ago
Just looked at the Apple App store and it's #1 in the Free Apps ranking lol
- petre 2y ago
  Of course it is. Meta likely paid Apple to rank it that way.
  - the_clarence 2y ago
    Good shitposting
the_clarence 2y ago
It's a huge success, you're just not paying attention. In terms of feature it's been getting better and better every week since launch. These guys can ship
yas_hmaheshwari 2y ago
On the business side, I am with you and I don't use Threads at all (or know anyone in my circle who does) This talk is from a technical perspective - and whatever your thoughts on Threads are, it is a great technical feat to launch something of that scale in 5 months! Can't think of any company that comes close to Meta in the speed of shipping features and products, and Threads app is the best example
add-sub-mul-div 2y ago
In the 2000s the population of the internet, even though pretty mainstream by then, was still made up of enough proactive, deliberate, conscientious people to be able to trigger a MySpace to Facebook type migration. On today's internet it's no longer possible. The full population is here and it's overall too passive and docile. The biggest sites won't be disrupted anymore. Twitter is certainly deprecated. But just like our uncles and grandparents will keep Facebook alive for 20 more years, so it will be with Twitter. Threads was never going to be able to change that.
boristsr 2y ago
It's actually wildly successful and most companies would kill to have a social media platform with that level of success. On the play store it's #2 in the charts ahead of ChatGPT, behind Temu. Perhaps you need to rethink your definition of success and failure. It's objectively a successful platform launch.
- petre 2y ago
  Sure. That's why Brazil fled to Bluesky instead of Threads when Twitter was blocked. It's probably successful among boomers and whoever already has another account with meta.
  - boristsr 2y ago
    I'm not sure how that's entirely relevant. Success of another platform doesn't imply failure of another platform. It's also relatively common for different regions of the world to settle into different social media networks and messaging systems. See: Whatsapp vs iMessage, VKontakte, WeChat, telegram and so on. There's plenty of metrics to support the fact that Threads is a successful launch.
  - _2d30 2y ago
    So just like half the world’s population then. Pretty much a total failure.
    - petre 2y ago
      More like 175M Threads users alone. They have already been set up for success given Meta's userbase. Now they have to herd that demographic among their different apps, so it was only logical to have a Twitter alternative in order to retain their usebase and profit from Elon's task oriented leadership that has materialized in Xwitter shedding users.
  - bowsamic 2y ago
    So a platform is a failure unless it appeals to zoomers?
realprimoh 2y ago
This comment makes no sense. How has Threads failed? It's literally the #1 free app on the App Store right now and has been for a while.
threeseed 2y ago
In the Q2 earnings call in July, Meta said that Threads had reached 200 MAU. Which is about half of X which has seen declining growth and revenue since Musk took over. So by every definition it has been very successful given how long it's been around.
- gnabgib 2y ago
  I suspect you missed a multiplier.. K? M?
  - threeseed 2y ago
    Monthly Active Users. Standard metric for measuring usage.
    - gnabgib 2y ago
      Yes... but this specific post will have >200 DAU.. 200 MAU is nothing.
      - sleazebreeze 2y ago
        I assume 200 million since it was reported before in Q2 they were at 175 million MAU, but not the person you're replying to.
      - maxbond 2y ago
        This would appear to be the quote they're referencing: > Another bright spot is Threads, which is about to hit 200 million monthly actives. https://s21.q4cdn.com/399680738/files/doc_financials/2024/q2/META-Q2-2024-Earnings-Call-Transcript.pdf https://s21.q4cdn.com/399680738/files/doc_financials/2024/q2... (I'm assuming this transcript is accurate but have made no effort to verify.)
- soperj 2y ago
  A whole 200? Based on the the number of people I know who've ever used it (no one), I believe it.

_2d30 2y ago

Just looked at the Apple App store and it's #1 in the Free Apps ranking lol

petre 2y ago
Of course it is. Meta likely paid Apple to rank it that way.
- the_clarence 2y ago
  Good shitposting

the_clarence 2y ago

It's a huge success, you're just not paying attention. In terms of feature it's been getting better and better every week since launch. These guys can ship

yas_hmaheshwari 2y ago

On the business side, I am with you and I don't use Threads at all (or know anyone in my circle who does) This talk is from a technical perspective - and whatever your thoughts on Threads are, it is a great technical feat to launch something of that scale in 5 months! Can't think of any company that comes close to Meta in the speed of shipping features and products, and Threads app is the best example

add-sub-mul-div 2y ago

In the 2000s the population of the internet, even though pretty mainstream by then, was still made up of enough proactive, deliberate, conscientious people to be able to trigger a MySpace to Facebook type migration. On today's internet it's no longer possible. The full population is here and it's overall too passive and docile. The biggest sites won't be disrupted anymore. Twitter is certainly deprecated. But just like our uncles and grandparents will keep Facebook alive for 20 more years, so it will be with Twitter. Threads was never going to be able to change that.

boristsr 2y ago

It's actually wildly successful and most companies would kill to have a social media platform with that level of success. On the play store it's #2 in the charts ahead of ChatGPT, behind Temu. Perhaps you need to rethink your definition of success and failure. It's objectively a successful platform launch.

petre 2y ago
Sure. That's why Brazil fled to Bluesky instead of Threads when Twitter was blocked. It's probably successful among boomers and whoever already has another account with meta.
- boristsr 2y ago
  I'm not sure how that's entirely relevant. Success of another platform doesn't imply failure of another platform. It's also relatively common for different regions of the world to settle into different social media networks and messaging systems. See: Whatsapp vs iMessage, VKontakte, WeChat, telegram and so on. There's plenty of metrics to support the fact that Threads is a successful launch.
- _2d30 2y ago
  So just like half the world’s population then. Pretty much a total failure.
  - petre 2y ago
    More like 175M Threads users alone. They have already been set up for success given Meta's userbase. Now they have to herd that demographic among their different apps, so it was only logical to have a Twitter alternative in order to retain their usebase and profit from Elon's task oriented leadership that has materialized in Xwitter shedding users.
- bowsamic 2y ago
  So a platform is a failure unless it appeals to zoomers?

realprimoh 2y ago

This comment makes no sense. How has Threads failed? It's literally the #1 free app on the App Store right now and has been for a while.

threeseed 2y ago

In the Q2 earnings call in July, Meta said that Threads had reached 200 MAU. Which is about half of X which has seen declining growth and revenue since Musk took over. So by every definition it has been very successful given how long it's been around.

gnabgib 2y ago
I suspect you missed a multiplier.. K? M?
- threeseed 2y ago
  Monthly Active Users. Standard metric for measuring usage.
  - gnabgib 2y ago
    Yes... but this specific post will have >200 DAU.. 200 MAU is nothing.
    - sleazebreeze 2y ago
      I assume 200 million since it was reported before in Q2 they were at 175 million MAU, but not the person you're replying to.
    - maxbond 2y ago
      This would appear to be the quote they're referencing: > Another bright spot is Threads, which is about to hit 200 million monthly actives. https://s21.q4cdn.com/399680738/files/doc_financials/2024/q2/META-Q2-2024-Earnings-Call-Transcript.pdf https://s21.q4cdn.com/399680738/files/doc_financials/2024/q2... (I'm assuming this transcript is accurate but have made no effort to verify.)
soperj 2y ago
A whole 200? Based on the the number of people I know who've ever used it (no one), I believe it.