And competition. One of the ways companies like Walmart hold their popular brand name companies in check on pricing power is through their store brands. Why sh

And competition. One of the ways companies like Walmart hold their popular brand name companies in check on pricing power is through their store brands. Why should I feel bad about Kraft being under permanent pressure by Walmart's Great Value brand? More competition is needed, not less. Along with more transparency. Banning Amazon from competing would be a mistake. They need a more level playing field, not fewer players.