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One could argue that Nike using influencer marketing with Michael Jordan was one of these hacks as well (at least at that time). Apple's 1984 ads and the market
by ilrwbwrkhv 2y ago
One could argue that Nike using influencer marketing with Michael Jordan was one of these hacks as well (at least at that time). Apple's 1984 ads and the marketing made them more valuable and that is step 1 of distribution.
The Gas app by Nikita also had this new distribution channel through Instagram etc.
These are actually the real secrets of business. If you do know one of them you are for sure not sharing them on Youtube.
- the_gipsy 2y agoThat is not distribution.
- ac2u 2y agoThe last example definitely is. They used instagrams notification of follow-backs to do mass simultaneous follow-backs of another platform as an install call to action to increase the chances of their geospatially clustered users having social interactions in-app.