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"Over the years, he also helped shape the online advertising industry by working with dot-com companies to build the marketplaces that eventually became the flo
by blakesterz 2y ago
"Over the years, he also helped shape the online advertising industry by working with dot-com companies to build the marketplaces that eventually became the flourishing ad tech industry."
Not sure the ad tech industry is exactly "flourishing". Isn't the entire point of this trial that Google is doing everything it can to throttle and control the ad tech industry? I think they control close to 90% of it?
- lotsofpulp 2y agoMaybe 75%, by annual revenue. https://www.statista.com/statistics/271258/facebooks-advertising-revenue-worldwide/ https://www.statista.com/statistics/271258/facebooks-adverti... https://www.statista.com/statistics/633651/alphabet-annual-global-revenue-by-segment/ https://www.statista.com/statistics/633651/alphabet-annual-g...
- sureshv 2y agoGoogle's Total Ad Rev ($238b) is almost double Meta's Ad Revenue ($132b).
- marcosdumay 2y agoSo the GP's number is too high, and Google's share is at most 64%. Either way, the OP's conclusion doesn't change much in a duopoly.