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Sometimes the product innovation is the distribution
- ilrwbwrkhv 2y agoOne could argue that Nike using influencer marketing with Michael Jordan was one of these hacks as well (at least at that time). Apple's 1984 ads and the marketing made them more valuable and that is step 1 of distribution. The Gas app by Nikita also had this new distribution channel through Instagram etc. These are actually the real secrets of business. If you do know one of them you are for sure not sharing them on Youtube.
- the_gipsy 2y agoThat is not distribution.
- ac2u 2y agoThe last example definitely is. They used instagrams notification of follow-backs to do mass simultaneous follow-backs of another platform as an install call to action to increase the chances of their geospatially clustered users having social interactions in-app.
- thom 2y agoDon’t sleep on any of the boxes in the business model canvas! https://en.m.wikipedia.org/wiki/Business_Model_Canvas https://en.m.wikipedia.org/wiki/Business_Model_Canvas The most important thing I think that activity teaches you is that business is a huge multidimensional space, and you can always find a quiet region within which there’s probably some profitable point. So much startup advice is basically how to structure a walk through this space.
- larodi 2y agoIndeed, other times the customer relationships, or the packaging, sometimes it is even about technology, but not so often .) Having attended and then participated in the masters program in Technological Entrepreneurship @ Sofia University, this all seems now so apparent. But you can only really grasp it when you have a business activity, otherwise it is sounds like common sense talk.
- frankdenbow 2y agoSome other recent related examples I've seen of changing the format to differentiate: Guacamole squeeze bottle: Typically guacamole at supermarkets come in tubs, but one company put it into a squeeze bottle which lets it last longer and use it to squirt on your tacos easier. Normally I would compare prices / taste but the format trumps all of those other factors. https://www.instacart.com/products/21844889-yucatan-guacamole-authentic-recipe-mild-12-oz https://www.instacart.com/products/21844889-yucatan-guacamol...? Flour: I typically see flour sold by multiple companies in these small paper bags that you would throw away after you put it into a real container. Wondra put theirs in a shaker bottle, making it easier to use when you want to thicken up a sauce while cooking. Now their brand is shown and maintained when other wise it would just be yet another flour company: https://www.instacart.com/products/16409225-gold-medal-wondra-quick-mixing-flour-13-500-oz https://www.instacart.com/products/16409225-gold-medal-wondr...?
- 4hg4ufxhy 2y agoInteresting that there is demand for this, I couldn't imagine using either one. Maybe it's a small niche, but with very profitable margins.
- ibash 2y ago> after you put it into a real container What? Who recontainers flour?
- thanksgiving 2y agoI always pour flour from the paper bag into my giant plastic container. I haven't in almost half a year though. You guys are talking about all purpose (wheat) flour, right?
- magicalhippo 2y agoWe do, easy way to avoid bugs getting in there. Guess it's related to the fact we don't bake that often, a 2kg (4.5 lbs) bag of flour can last us a month.
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- greenie_beans 2y agokinda related: would love to see somebody to innovate in the book distribution space.
- meowster 2y agoHow so? (Not me, but I'm curious, and who knows, maybe someone else here can.)
- greenie_beans 2y agogood question. i'll let you know if i can figure it out with https://bookhead.net https://bookhead.net
- andai 2y agoI found this wonderful page on the author's website: https://interconnected.org/home/2020/09/24/unoffice_hours https://interconnected.org/home/2020/09/24/unoffice_hours >For the past month or so, as an experiment, I’ve been opening my calendar each week for video calls with whoever books a time. It’s been amazing. Wednesday is now my favourite day. >I loved those open conversations over coffee in the Before Times. There’s an ostensible reason to connect, so you talk about work, or compare notes about an idea, or whatever. >But then the unexpected emerges. There are things in your head that you only know are there when you say them.
- firesteelrain 2y agoWhat’s with the annoying cursors ?
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- ezekg 2y agoUpvoting this because it made me think about SaaS and its relationship with open- and fair-source. Often a change in distribution v. closed-source can be its own moat.
- necrecious 2y agoCan you expand and maybe give an example of what you are saying?
- ezekg 2y agoSure. If there's a market that has only closed-source incumbents, providing an open- or fair-source alternative, i.e. changing the distribution model, can be an innovation unto itself. I wrote about the relationship here if you want to read more about what I mean: https://keygen.sh/blog/licensing-is-packaging/ https://keygen.sh/blog/licensing-is-packaging/