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Narrator: Google was, in fact, not getting rid of third party cookies

• luckydata 2y ago
  Note the plan was abandoned to satiate UK regulators, not a decision made unilaterally by Google
  • afavour 2y ago
    No. Let’s be clear: Google absolutely could have continued in removing third party cookies. They’d be doing what Apple and Mozilla already do today, after all. The problem is that Google’s alternatives that still allow tracking by ad providers have run afoul of regulators and Google isn’t prepared to lose that ad revenue.
    • IshKebab 2y ago
      Apple and Mozilla can do it because they don't have as much browser market share as Google, and they don't run their own advertising businesses.
      • afavour 2y ago
        Yeah it's almost like there's an inherent conflict in one company being the leading browser provider and advertising broker!
• magicalhippo 2y ago
  Now you made me want to play The Stanley Parable again...