Frankfurt's use of bullshit is what has always came to my mind also but you make an excellent point. I think we really need a new word for this process because

Frankfurt's use of bullshit is what has always came to my mind also but you make an excellent point. I think we really need a new word for this process because it really is just not comparable to anything previously. Unfortunately, "hallucinate" is a horse that has left the barn with seemingly no possible way of replacing the horse at this point.