EU already hit Amazon in 2018 and Amazon settled in 2022 to stop pushing their own products above competitors using unfair tactics. (those rules only only appl

EU already hit Amazon in 2018 and Amazon settled in 2022 to stop pushing their own products above competitors using unfair tactics. (those rules only only apply to online shoppers inside EU) In the settlement Amazon is put into a probation for 5 years. https://ec.europa.eu/commission/presscorner/detail/en/ip_22_4522 https://ec.europa.eu/commission/presscorner/detail/en/ip_22_... --- With respect to the marketplace seller data, Amazon commits to refrain from using non-public data relating to, or derived from, the activities of independent sellers on its marketplace, for its retail business that competes with those sellers. This would apply to both Amazon's automated tools and employees that could cross-use the data from Amazon Marketplace, for the purposes of retail decisions. The relevant data would cover both individual and aggregate data, such as sales terms, revenues, shipments, inventory related information, consumer visit data or seller performance on the platform. Amazon commits not to use such data for the purposes of selling branded goods as well as its private label products. In relation to the Buy Box Amazon commits: - to apply equal treatment to all sellers when ranking their offers for the purposes of the selection of the winner of the Buy Box; - and in addition, to display a second competing offer to the Buy Box winner if there is a second offer that is sufficiently differentiated from the first one on price and/or delivery. Both offers will display the same descriptive information and provide for the same purchasing experience. This will enhance consumer choice. Lastly, regarding Prime Amazon commits: - to set non-discriminatory conditions and criteria for the qualification of marketplace sellers and offers to Prime; - to allow Prime sellers to freely choose any carrier for their logistics and delivery services and negotiate terms directly with the carrier of their choice; - not to use any information obtained through Prime about the terms and performance of third-party carriers, for its own logistics services. This is to ensure that carriers' data is not flowing directly to Amazon's competing logistics services. The commitments would remain in force for five years. Their implementation would be monitored by a monitoring trustee who would report regularly to the Commission.