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> “Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models

by rty32 2y ago

> “Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. Thanks Greg, that's very helpful information.

gk1 2y ago
As much as I can’t stand marketing phrases like “the most advanced we’ve ever made” or “the most powerful yet” — because it should go without saying that the newest thing you’re releasing is also the most of anything — the fact that companies keep using it suggests it actually works to market the thing.
- codetrotter 2y ago
  > the newest thing you’re releasing is also the most of anything Well, they also regularly release lower specced models for people who don’t want, don’t need or can’t afford the Pro or Pro Max iPhones. And on the other hand you have people who need the best or want the best. And it’s helpful to both kind of people to know that ok the Pro and Pro Max are the most powerful ones. And while it might seem “obvious” to you and me that Pro and Pro Max are the most powerful iPhones, there’s a lot of people that don’t regularly stay on top of what models exist of iPhones.
stavros 2y ago
Isn't "the most advanced iPhone ever made" a meme by now?
- crooked-v 2y ago
  Keynote Bingo: https://cdn.imgchest.com/files/g4z9cgmgep7.png https://cdn.imgchest.com/files/g4z9cgmgep7.png
  - kbouck 2y ago
    Missing Forstall's "Blow Away"
- tehnub 2y ago
  The phrase was used—infamously, in some circles—by Activision to describe the 2022 Call of Duty release (Modern Warfare II) https://www.gamespot.com/articles/modern-warfare-2-is-most-advanced-cod-game-ever-activision-says/1100-6502753/ https://www.gamespot.com/articles/modern-warfare-2-is-most-a...
minkles 2y ago
They’ve run out of useful and interesting stuff to say so they just flatter themselves with amazing progress which is incremental at best.
iteratethis 2y ago
We've manufactured this from a blend of grade 11 graphite collected from an asteroid and dried oyster tears which you will hide using a $5 cover from Alie Express.
- 2muchcoffeeman 2y ago
  People make jokes but we now carry these thousand dollar devices that provide access to everything in our lives. They should be covered in a durable and easily replaceable cover.
  - stouset 2y ago
    Yeah, I mean, that’s ideal right? Expensive and durable materials covered with cheap, somewhat-durable, and trivially replaceable cases to absorb wear and greatly extend the lifespan of the expensive part.
    - seec 2y ago
      Yeah, this way you get to have a 5 years old smartphone in pristine condition that is worth less than 30% of its initial value. All that for the low price of being constantly annoyed by the bulkiness and unwieldiness of a case that will cost up to 5% of the price of the device itself if you want to keep it in decent condition. It's like the concept of insurance, it's a scam. A good scam, but still.
  - LoganDark 2y ago
    I prefer when the device itself is durable and easily repairable
    - 2muchcoffeeman 2y ago
      Even if the device is durable and easily repairable it makes no sense to exercise those features. Those features are basically like insurance.
  - sixothree 2y ago
ericwood 2y ago
I've always wondered about the "most advanced ____ we've ever made" phrase, it seems like almost like a silly tongue in cheek inside joke at this point. Does it date back to Jobs? They've used that exact turn of phrase for every product iteration as long as I can remember but I can't find any info on its origin. Maybe I'm hallucinating this?
- ricardobeat 2y ago
  It's just going to be true forever.
- readyplayernull 2y ago
  "AI for the rest of us." https://www.apple.com/apple-intelligence/ https://www.apple.com/apple-intelligence/ We don't deserve so much advance.
antisthenes 2y ago
I've always wondered what a VP of marketing does at a company that already has a de-facto monopoly on their biggest market as well as in the luxury segment worldwide. Come out once a year and say "we made this thing bigger and better"? Must be nice to get paid $25mil/year for that.
- travisjungroth 2y ago
  It’s not like that monopoly was handed to them. They have some of the best marketing in the world. There’s a quote from the CEO of Coca-Cola I remember but can’t find a source for, about why they still spend so much on advertising. When a pilot gets to cruising altitude, he doesn’t shut down the engines.
  - seec 2y ago
    It's not really a monopoly (at least if we have to listen to them) and it wasn't handed to them, it was built on top of Steve Jobs' strong intuition and radical product choices for building an extremely appealing device at a palatable price point. Since then, they have been surfing that wave and that's pretty much it. The reason is pretty simple: people are sheep, they like to appear cool and "IN", iPhone was the thing that did that so they keep buying that. But in my opinion the tides are turning, Apple gear doesn't have the coolness factor they once had (everyone has them anyway) and the technological side is on a slippery slope for some time now. They still have some strong factors (like the chips) but those are being slowly but surely reduced to nothing by the competition and it doesn't look like Apple has much left in the tank (the idiot in charge fired everyone who could have done anything worthwhile anyway). As for their marketing, it is basically the same. It once was memorable and cool but nowadays it's all very forgettable and meh when it's not completely controversial in a bad way. As far as I'm concerned, their marketing doesn't bring them that many sales; nowadays the vast majority of people who buy Apple stuff buy it for reasons unrelated to the product marketing/specifications. And this is exactly why Apple is becoming something else, something that their loyal customers who ensured their long-term success do not really like...
- 1123581321 2y ago

by rty32 2y ago

gk1 2y ago

As much as I can’t stand marketing phrases like “the most advanced we’ve ever made” or “the most powerful yet” — because it should go without saying that the newest thing you’re releasing is also the most of anything — the fact that companies keep using it suggests it actually works to market the thing.

codetrotter 2y ago
> the newest thing you’re releasing is also the most of anything Well, they also regularly release lower specced models for people who don’t want, don’t need or can’t afford the Pro or Pro Max iPhones. And on the other hand you have people who need the best or want the best. And it’s helpful to both kind of people to know that ok the Pro and Pro Max are the most powerful ones. And while it might seem “obvious” to you and me that Pro and Pro Max are the most powerful iPhones, there’s a lot of people that don’t regularly stay on top of what models exist of iPhones.

stavros 2y ago

Isn't "the most advanced iPhone ever made" a meme by now?

crooked-v 2y ago
Keynote Bingo: https://cdn.imgchest.com/files/g4z9cgmgep7.png https://cdn.imgchest.com/files/g4z9cgmgep7.png
- kbouck 2y ago
  Missing Forstall's "Blow Away"
tehnub 2y ago
The phrase was used—infamously, in some circles—by Activision to describe the 2022 Call of Duty release (Modern Warfare II) https://www.gamespot.com/articles/modern-warfare-2-is-most-advanced-cod-game-ever-activision-says/1100-6502753/ https://www.gamespot.com/articles/modern-warfare-2-is-most-a...

minkles 2y ago

They’ve run out of useful and interesting stuff to say so they just flatter themselves with amazing progress which is incremental at best.

iteratethis 2y ago

We've manufactured this from a blend of grade 11 graphite collected from an asteroid and dried oyster tears which you will hide using a $5 cover from Alie Express.

2muchcoffeeman 2y ago
People make jokes but we now carry these thousand dollar devices that provide access to everything in our lives. They should be covered in a durable and easily replaceable cover.
- stouset 2y ago
  Yeah, I mean, that’s ideal right? Expensive and durable materials covered with cheap, somewhat-durable, and trivially replaceable cases to absorb wear and greatly extend the lifespan of the expensive part.
  - seec 2y ago
    Yeah, this way you get to have a 5 years old smartphone in pristine condition that is worth less than 30% of its initial value. All that for the low price of being constantly annoyed by the bulkiness and unwieldiness of a case that will cost up to 5% of the price of the device itself if you want to keep it in decent condition. It's like the concept of insurance, it's a scam. A good scam, but still.
- LoganDark 2y ago
  I prefer when the device itself is durable and easily repairable
  - 2muchcoffeeman 2y ago
    Even if the device is durable and easily repairable it makes no sense to exercise those features. Those features are basically like insurance.
- sixothree 2y ago

ericwood 2y ago

I've always wondered about the "most advanced ____ we've ever made" phrase, it seems like almost like a silly tongue in cheek inside joke at this point. Does it date back to Jobs? They've used that exact turn of phrase for every product iteration as long as I can remember but I can't find any info on its origin. Maybe I'm hallucinating this?

ricardobeat 2y ago
It's just going to be true forever.
readyplayernull 2y ago
"AI for the rest of us." https://www.apple.com/apple-intelligence/ https://www.apple.com/apple-intelligence/ We don't deserve so much advance.

antisthenes 2y ago

I've always wondered what a VP of marketing does at a company that already has a de-facto monopoly on their biggest market as well as in the luxury segment worldwide. Come out once a year and say "we made this thing bigger and better"? Must be nice to get paid $25mil/year for that.

travisjungroth 2y ago
It’s not like that monopoly was handed to them. They have some of the best marketing in the world. There’s a quote from the CEO of Coca-Cola I remember but can’t find a source for, about why they still spend so much on advertising. When a pilot gets to cruising altitude, he doesn’t shut down the engines.
- seec 2y ago
  It's not really a monopoly (at least if we have to listen to them) and it wasn't handed to them, it was built on top of Steve Jobs' strong intuition and radical product choices for building an extremely appealing device at a palatable price point. Since then, they have been surfing that wave and that's pretty much it. The reason is pretty simple: people are sheep, they like to appear cool and "IN", iPhone was the thing that did that so they keep buying that. But in my opinion the tides are turning, Apple gear doesn't have the coolness factor they once had (everyone has them anyway) and the technological side is on a slippery slope for some time now. They still have some strong factors (like the chips) but those are being slowly but surely reduced to nothing by the competition and it doesn't look like Apple has much left in the tank (the idiot in charge fired everyone who could have done anything worthwhile anyway). As for their marketing, it is basically the same. It once was memorable and cool but nowadays it's all very forgettable and meh when it's not completely controversial in a bad way. As far as I'm concerned, their marketing doesn't bring them that many sales; nowadays the vast majority of people who buy Apple stuff buy it for reasons unrelated to the product marketing/specifications. And this is exactly why Apple is becoming something else, something that their loyal customers who ensured their long-term success do not really like...
1123581321 2y ago