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Canva Hikes Pices by 300pc as It Readies for IPO
- lionkor 2y agoFinally, a company that adds AI to their product and then IPOs - I can't wait to see what groundbreaking stickers the AI will come up with, so I can really level up my birthday cards.
- input_sh 2y agoWell of course, what else are they supposed to do? Put AI tools in an optional higher tier and have absolutely nobody that consciously upgrades to that tier?
- aurareturn 2y agoTo be fair, Canva's product is uniquely a good fit for Gen AI. Casuals who just want the end result without trying to learn all the complicated photo/video editing techniques.
- synicalx 2y agoThe Gen AI company they just acquired seems to be making their own model that, amongst other things, can generate coherent and heavily stylized text. For a platform that makes logos, branding, marketing material etc that seems like a natural fit. Creating elements like that even with Canva's existing tools would generally require a graphic designer or someone with that skillset, or even worse - an agency. All of those options can be prohibitively expensive relative to the benefit they provide.
- modernerd 2y agoOr, “people who think they can express themselves in a medium without actually working in that medium” in the words of Ted Chiang. https://www.newyorker.com/culture/the-weekend-essay/why-ai-isnt-going-to-make-art https://www.newyorker.com/culture/the-weekend-essay/why-ai-i...
- mnk47 2y agoMusic producers have been doing it with sample-based music spanning hundreds of genres since the 80s. So yes, you can.
- luch 2y agoYep I use it quite a bit as well as Buffer's AI assistant to help me rewrite texts, or at least give me interesting synonyms. It's probably the only venue where I can say "maybe AI will help people instead of ruining their jobs"
- reaperducer 2y agoCasuals who just want the end result I am not a "casual." I am a human being.
- Citizen_Lame 2y agoNah. Dirty causal.
- seydor 2y agoIf they wanted to be ahead of the competition, they would offer "handcrafted human designs for premium customers"
- 0x1ceb00da 2y agoThat doesn't scale.
- TheJoeMan 2y agoInterestingly enough, Canva has a mechanism where artists sell their templates on other sites like Etsy then grant access to customers... which Canva is getting none of the pie.
- deleted 2y ago[deleted]
- aussieguy1234 2y agoI see the price gouging here of Australians yet again. Charging Australians more or less 3x the price compared to US based customers. It's ironic that it's an Australian company doing it.
- xenospn 2y agoNot so sure Canva is worth $1400/year.
- lupire 2y agoAre you a non-solo marketing professional? If it saves 50 hours a year, it's a bargain.
- passwordoops 2y agoTech execs: The government is the only source of inflation! Also Tech Execs: Raise prices!
- andyferris 2y agoI haven't noticed tech execs say that (the first bit). Is that an Elon Musk thing? (Genuine question)
- padjo 2y agoComplaining that loose monetary policy is responsible for inflation is a pretty common theme from Musk/Trump fanboy type CEOs. They’re also starting to question universal suffrage in public now. Good times.
- x-complexity 2y agoA loose monetary policy does contribute to inflation. It's not the sole contributor, but when a lot of money is injected into the system, and the # of goods & services stay the same, inflation occurs. Increasing production takes time. There's not a magical machine that can double it's production overnight: New machines & factories & supply chains need to be built out, and those can take months at best.
- Retric 2y agoTerms like loose are relative so it’s often associated with unhealthy extremes. But in a growing economy you need to increase the money supply to avoid long term deflation. Further, the economy naturally expands and contracts over time so timing things correctly and a loose money supply doesn’t necessarily mean short or long term inflation. Of course everyone is operating with in perfect information so it’s impossible to achieve a completely stable currency.
- lowkey 2y agoPer my sister comment, the Fed printed 80% of all the dollars that ever existed in 2021 and 2022. Did the economy expand 4x?
- thih9 2y agoCapture customers and unreasonably hike the prices is a business plan as popular as subscription services. I hope consumers and businesses will notice how unreliable this is and start choosing more user friendly products more often.
- tsukikage 2y agoWhat should they choose? Today's more user friendly products are just tomorrow's unreasonable price-hikers that haven't captured enough customers to start enshittifying yet. Meanwhile, even without network effects, migrating to a new product is usually a hassle; the frog has to be quite thoroughly boiled before it's worth it.
- cqqxo4zV46cp 2y ago[dead]
- latexr 2y ago> What should they choose? Products which aren’t subscriptions to begin with, so the company can’t hike the price from under them with little notice and leave them in a position where they’re forced to pay and bleed money every day they fail to find an alternative.
- lancesells 2y agoI did that with Affinity software which was purchased by Canva. Currently they don't have a subscription but I give it a year or two and they'll either have subscriptions or it gets folded into the Canva subscription.
- latexr 2y agoEven if they do that (they explicitly said they won’t), that doesn’t stop us (I also have Affinity apps) from indefinitely continuing to use the versions we already have. So buying non-subscription software was provably the better choice. https://news.ycombinator.com/item?id=41434110 https://news.ycombinator.com/item?id=41434110
- rty32 2y agoAdobe Photoshop CS6 forever (/s)
- unwind 2y agoWhy write "pc" and not "%"? Is this a common style?
- londons_explore 2y agonever studied mathematics to know the meanings of the symbols? (not necessarily the author, but the readers - you attract a wider potential audience)
- Y_Y 2y agoParadox of choice, there are too many good percent symbols: U+0025 % PERCENT SIGN U+FF05 ％ FULLWIDTH PERCENT SIGN U+FE6A ﹪ SMALL PERCENT SIGN U+066A ٪ ARABIC PERCENT SIGN
- tsukikage 2y ago...only one of those is on the keyboard though.
- reaperducer 2y ago...only one of those is on the keyboard though. Speak for yourself. I have ﹪ bound to ⌘⌥⇧5!
- ZiiS 2y agoThe fact you could type that sentence doesn't mean the whole sentence "is on your keyboard"
- eqvinox 2y agoNo there aren't. Each of these has usage context that is not appropriate here. This text is neither in full-width kana, subscripts, nor arabic.
- Y_Y 2y agoSorry, I only use 10pc of my brain. https://en.wikipedia.org/wiki/Poe%27s_law https://en.wikipedia.org/wiki/Poe%27s_law
- SSLy 2y agoCanva bought Serif for their quite nice Affinity suite some time back. I wonder how this will work out long term.
- daemin 2y agoWell luckily if you've bought a licence to the Serif programs then you'll be able to use it even if the next version goes subscription only.
- gman83 2y agoI doubt they're going to work on the Affinity suite much more, it was probably more of an acquihire, where they'll get the engineers to work on the main Canva product.
- mitemte 2y agoWhat makes you say that? Canva already stated Affinity won’t be going anywhere. https://www.canva.com/newsroom/news/affinity-canva-pledge/ https://www.canva.com/newsroom/news/affinity-canva-pledge/
- rchaud 2y agoI've used Affinity for years, it was pretty much in a feature freeze state before V2 (which didn't really add anything major). I'm fine with that, it's more capable and user friendly than GIMP and Inkscape so I was happy to pay for it.
- DHPersonal 2y agoI interpret any statement by a company to be true only in the quartile that the statement is published.
- latexr 2y agoThe made a pledge at the time: > 1. We are committed to fair, transparent and affordable pricing, including the perpetual licenses that have made Affinity special. > 2. We will double down on expanding Affinity’s products through continued investment in Affinity as a standalone product suite. > 3. We will provide Affinity free for schools and nonprofits. > 4. We are committed to listening and being led by the design community at every step in this journey. https://www.canva.com/newsroom/news/affinity-canva-pledge/ https://www.canva.com/newsroom/news/affinity-canva-pledge/ If we should trust that or not is another matter. I’m inclined not to.
- mtreis86 2y agoTitle is misspelled, pices should be prices.
- roelschroeven 2y agoPet peeve of mine, but Canva doesn't hike its prices by 300%; it hikes them by 200%. I'm not a native English speaker, but I assume "to hike prices by x" means the new price = the old price + x, right? If not, ignore my comment. In the example used in the article (team of 3 users), the old price = 12 * $39.99 = $479.88, and the new price is $1458. Let's see what a price hike of 300% looks like: 300% of the old price = 300% * $479.88 = $1439.64. New price = old price + that 300% = $479.88 + $1439.64 = $1919.52 which is nowhere close to the actual new price of $1458. When I do the same calculation with 200% instead of 300%, the answer is pretty close. What they're _trying to say_ is that the new price is 300% of the old price, but what they're _actually saying_ is that the price is increased by 300%. That's _not_ the same thing. You could say that the price is increased by 200%, or that the new prices is 300% of the old one (or that it is 3 times the old one). You have to pick one of those, not mix them.
- jhanschoo 2y agoYes, it is ambiguous and I frequently encounter such ambiguous language in Apple's marketing copy, as a prominent example. Here I would rather they made a substitution of preposition from "by", to "to".
- euroderf 2y agoHave they not previously learned the verb "to triple" ?
- packetlost 2y ago> I'm not a native English speaker Yeah, but based on this post alone I can tell you have better English reading comprehension than the average US adult lol
- TeaBrain 2y agoYes, this is correct. I disagree with the other guy who said that it was ambiguous. Claiming the prices were hiked by 300% is simply wrong.
- ac29 2y ago
- damnesian 2y agoI wonder if Canva will be devolving to absolute merde by the end of FY2025. It's such a common trajectory for tech companies post-IPO.