In Apple’s case the leadership learned a ton of important lessons from being the scrappy underdog that was always fighting to succeed. And they shouldn’t forge

In Apple’s case the leadership learned a ton of important lessons from being the scrappy underdog that was always fighting to succeed. And they shouldn’t forget those. But those same ideas and strategies may not work as well when you’re the biggest company in the world (or close). So I think either they’re in the tension you describe at the end of your comment, or they’ve taught the new generation the old ways so they’re not trying to change things enough.