That's a really interesting comparison because the LFA is such a good car. But the Corvette has much more brand equity because its been what it is longer than

That's a really interesting comparison because the LFA is such a good car. But the Corvette has much more brand equity because its been what it is longer than most of its buyers have been alive. The LFA just wasn't around long enough to build broad awareness. A closer comparison is 911 vs Corvette. You can always charge more for a 911, both cars have a ton of brand loyalty. The 911 is the Japanese rice, the Corvette is the California rice :)