> treating users like dumb cattle that can be nudged Essentially the failure is that we do treat users like this by relying on mass collection of data instead

> treating users like dumb cattle that can be nudged Essentially the failure is that we do treat users like this by relying on mass collection of data instead of personal stories. To be human is to communicate face to face with words and emotions. That's how you can get the nuanced conclusions. Data is important but it's far from the whole story.