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If you’re asking yourself: Why are all these giant companies going hard on AR and repeatibly in cycles it’s for one reason: Egocentric data and full control o
by AndrewKemendo 2y ago
If you’re asking yourself:
Why are all these giant companies going hard on AR and repeatibly in cycles it’s for one reason:
Egocentric data and full control of the highest bandwidth human I/O (vision + sound) is the most important possible data pipeline to get
Its the penultimate data pipe, with direct connection to the brain being the ultimate data pipe (see:Neuralink)
Every company that is winning and going to win in the future is the company that can best predict human behavior, such that it’s directly shaped by the platform itself
Google had a internal teaser trailer about this a decade ago that I’m sure someone has seen. Hyperreality was a short video about this probable and likely future
So it’s all a game to get perfect attention and the best way to do that is - literally - something like the interface that is used for the matrix on each hovercraft
If you introduce that too quickly - like now - then you scare everyone. So Apple rushed it and Meta is a actually good at timing in AR cause they have a giant lead, so they can wait till people forget.
The goal is titration of all encompassing spyware that eventually literally controls your behavior. The short story Manna is currently, unironically, and not hyperbolically what the employee experience at Target, Amazon warehouses and Walmart are 1:1. The corporate goal is to have everyone in their ecosystem deterministically creating, consuming and engaging at the peak for optimal tuning of the attention system.
- loeg 2y agoIt's dumber than that. Meta just wants to own an App Store and get 30% of some platform's revenue.
- talldayo 2y agoI'd believe that better if Meta didn't also deliberately provide a sideloading mechanism and encourage homebrew. It's a believable end-goal, but it doesn't seem to be the direction they want to go in the immediate future.
- deisteve 2y agoyou are reading too much into Meta. They arent the NSA
- AlexandrB 2y agoTrue, the NSA needs a FISC warrant to conduct mass surveillance.
- 999900000999 2y agoNormal people don't know how to side load. The 5% that actually care are power users, these are the folks who buy every iteration, develop for the device, etc.
- talldayo 2y agoI'm not a power-user though. I use a 3-generation-old Oculus Quest 1 that doesn't get first-party official updates anymore. Am I really supposed to expect Meta to push an update to a depreciated platform to disable a feature?
- 999900000999 2y ago? I agree with you, I actually use Android since I prefer to be able to install what I want.
- Eduard 2y agoit's likely dumber than that: bait and switch. Facebook had done this before: they gave third parties rich access to their data via Graph API, which in turn helped Facebook to grow. Once their social graph growth phase began to slow down, Facebook severely cut off data access.
- talldayo 2y agoI have an Oculus Quest 1. How are they going to update it to stop supporting sideloading when they've stopped supporting it officially altogether?
- gpm 2y agoThey don't have to. If this market pans out for them: 1. Almost every VR device is not yet sold. It doesn't matter what you can do with existing devices because they are a tiny fraction of the market. 2. Devices are going to improve drastically. No one is going to be using a VR device from today except as a retro computing device anyways.
- refulgentis 2y agoWell, that's an interesting way of framing it.
- kridsdale1 2y agoYeah it’s wrong. They locked it down because it was a regulatory and reputational disaster.
- koolala 2y agoI will never believe Meta or Apple excuses for our computers not being computers. Video Game Consoles are about complete control to create a fake digital market and it needs to end.
- scheeseman486 2y agoThey can close that door any time they want, all they have to do is add a paywall for a developer account.
- talldayo 2y agoYou don't need a developer account to sideload on the Quest.
- scheeseman486 2y agoUnless something has changed, you need a Meta account and must enable developer mode, which requires signing up as a developer in order to sideload. e: Checked and confirmed, though they call it Debug Mode now. Still need to sign up as a developer.
- seydor 2y agoMeta already owns an app store. They introduced their own payments channel, then they cancelled it
- qeternity 2y agoThey want to own a successful app store.
- fy20 2y agoBack in the day ~2010, Facebook was the app store. Farmville et al were more popular than the top games on mobile at the time. They really should have pushed for a mobile version of it, as the lack of that is what killed it.
- vishnugupta 2y agoI fondly remember those days. It feels like such a missed opportunity.
- koolala 2y agoImagine Craiglist / Facebook Marketplace taking 30%.
- JKCalhoun 2y agoMy sense is that every generation we have engineers that grew up on some sort of VR-like sci-fi trope and keep trying to invent that thing. Like flying cars, I'm not sure the writers are always right.
- kjkjadksj 2y agoWhat you have to keep in mind is that this is already a done deal and was for decades. Rather than ai goggles people had 3 5 and 8 and Croncite was the source of truth. Before that it was the preacher. Before that the shaman. People are hardwired to outsource fact checking to the most compelling and charismatic choice to them. Probably for pragmatic reasons considering if you actually sat down and thought critically about everything going on, you wouldn’t have time for anything else. Don’t worry about it, think inwardly, chop wood, carry water. Keep your focus on what you see in front of you in life over what others want you to focus on for their own benefit.
- koolala 2y agoDo you have advice on how to survive in the modern world? Society is pretty complex. I need an AR map just to know where its safe to sleep without trespassing.
- kjkjadksj 2y agoFocus on the plate in front of you. Your home. The people you know in real life. Your job. Knowledge of an airstrike half a world away doesn’t mean anything actionable to you, so don’t fixate on that sort of information.
- slim 2y agoAll they want is mind control. All of them. All the time
- nprateem 2y agoNo it's because they need to have a growth plan and developing massive new markets is what shareholders have wet dreams about. Failure is irrelevant. It keeps the share price high while they try other things at the same time.