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If General Motors aired a commercial showing a stationary car, and some bouncing objects, my default reaction is not to go to a Chevrolet dealer to ask further
by MrFoof 14y ago
If General Motors aired a commercial showing a stationary car, and some bouncing objects, my default reaction is not to go to a Chevrolet dealer to ask further questions. My default reaction is probably a non-reaction, which is to quickly forget what I just saw -- or more accurately, what I didn't see.
Come to think of it, perhaps General Motors is using a similar ad agency?: http://www.youtube.com/watch?v=k_OfzaZcz9Q http://www.youtube.com/watch?v=k_OfzaZcz9Q
- seanmcdirmid 14y agoDoes anyone remember Nissan's initial Infinity commercials? It was just scenery and nature; no car shown at all.
- lunchbox 14y agoThat's a misleading analogy. Microsoft's goal here is not to get you to visit a Microsoft store, since the device won't come out for months anyway. This is the first step in a months-long marketing campaign leading up to launch. The goal is not to convey information, but rather to form an emotional bond, whether conscious or subconscious.