4 ms·
Look into how much money there actually is in surveillance driven advertising. It's more than you'd imagine. A good place to start is social media companies' r
by api 2y ago
Look into how much money there actually is in surveillance driven advertising. It's more than you'd imagine.
A good place to start is social media companies' revenue per user. A few years ago Facebook's was about $40/month/user globally, which means users would have to pay $40/month to outbid advertisers.
It's definitely financially motivated. Governments surely piggyback on it and encourage it, but the main driver was and is money.
- verisimi 2y agoI'm sure it's about money, I don't think it's based on the market though. I reckon it's based in indirect governance structure subsidies being sent to those companies that have been set up to harvest data. The reason I think this, is I don't think I invest any of my resources according to what adverts are shown on a screen. Also, I don't think I know anyone that does spend according to advertising. I realise companies' 'advertising spend' may also includes brand awareness and other non-sale elements... But you'd think that sometimes the spend would result in an actual sale to justify the spend.