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The bigger problem is that by conglomerating all of these businesses that are operating in different industries, Google has cut out competition from companies t

The bigger problem is that by conglomerating all of these businesses that are operating in different industries, Google has cut out competition from companies that would provide those services. Why does Google search use Google adwords? Is it because adwords has given them the better terms than their competition or because they have no choice by virtue of being the same company?

IX-103 2y ago
Or because AdWords was designed and specifically optimized for search and then only later released (in a modified form) as a separate product.
- deepsquirrelnet 2y ago
  They didn’t have to go into new business sectors under the same parent company. They chose to because it allowed them to control multiple sectors without competition. Regardless, there is not competition in their business in areas where there should be according to monopoly rules. I believe this falls under the rules against exclusionary conduct. https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/single-firm-conduct/monopolization-defined https://www.ftc.gov/advice-guidance/competition-guidance/gui...
- datadrivenangel 2y ago
  AdWords was primarily built by purchasing the biggest competitor, DoubleClick. Google intentionally built the best ad serving engine, in large part by buying the competition out.
  - jasode 2y ago
    >AdWords was primarily built by purchasing the biggest competitor, DoubleClick. Your timeline is not right. Google was created in 1998. DoubleClick was acquired by Google +9 years later in 2008. AdWords was a homegrown Google project starting around 2000. AdWords was an internally built auction-based system selling keywords using some ideas from Goto/Overture. In contrast, Doubleclick was an ad-exchange-network marketplace for publishers and advertisers. This was a different market from AdWords that Google wanted to expand into. Today, yes, both products are more integrated with each other.
  - nostrademons 2y ago
    AdWords came out in 2000. Google acquired DoubleClick in 2007. AdWords was much better before the DoubleClick acquisition. It turned into crap as DoubleClick management forced the engineering-focused AdWords management out. I don't know if you have any personal experience from that time period, but AdWords was magical for an online business in the mid-00s. You could get conversion rates orders of magnitude higher than display ads like DoubleClick. Whole businesses were built off of providing a solution to a problem that people were searching for. It was also a hell of a lot less intrusive than the banner ads that occupied the web in the late 1990s - AdWords was text only, and worked because you had a need, somebody had a solution, and Google matched them up. You didn't have to see all these products that you didn't need. We're unfortunately going back to the brand advertising days of a corporate monoculture, largely because Google Search (and the web in general) sucks now.

IX-103 2y ago

Or because AdWords was designed and specifically optimized for search and then only later released (in a modified form) as a separate product.

deepsquirrelnet 2y ago
They didn’t have to go into new business sectors under the same parent company. They chose to because it allowed them to control multiple sectors without competition. Regardless, there is not competition in their business in areas where there should be according to monopoly rules. I believe this falls under the rules against exclusionary conduct. https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/single-firm-conduct/monopolization-defined https://www.ftc.gov/advice-guidance/competition-guidance/gui...
datadrivenangel 2y ago
AdWords was primarily built by purchasing the biggest competitor, DoubleClick. Google intentionally built the best ad serving engine, in large part by buying the competition out.
- jasode 2y ago
  >AdWords was primarily built by purchasing the biggest competitor, DoubleClick. Your timeline is not right. Google was created in 1998. DoubleClick was acquired by Google +9 years later in 2008. AdWords was a homegrown Google project starting around 2000. AdWords was an internally built auction-based system selling keywords using some ideas from Goto/Overture. In contrast, Doubleclick was an ad-exchange-network marketplace for publishers and advertisers. This was a different market from AdWords that Google wanted to expand into. Today, yes, both products are more integrated with each other.
- nostrademons 2y ago
  AdWords came out in 2000. Google acquired DoubleClick in 2007. AdWords was much better before the DoubleClick acquisition. It turned into crap as DoubleClick management forced the engineering-focused AdWords management out. I don't know if you have any personal experience from that time period, but AdWords was magical for an online business in the mid-00s. You could get conversion rates orders of magnitude higher than display ads like DoubleClick. Whole businesses were built off of providing a solution to a problem that people were searching for. It was also a hell of a lot less intrusive than the banner ads that occupied the web in the late 1990s - AdWords was text only, and worked because you had a need, somebody had a solution, and Google matched them up. You didn't have to see all these products that you didn't need. We're unfortunately going back to the brand advertising days of a corporate monoculture, largely because Google Search (and the web in general) sucks now.