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> AI isn't being marketed to consumers. This makes sense if you ignore every single example of AI-based features popping up all over consumer-facing services

add-sub-mul-div 2y ago
Believe me, I'm trying.
maxbond 2y ago
It's literally true that it is being marketed to consumers. GP was being somewhat poetic. Marketing to consumers is an instrumental goal in service of marketing to investors. The aim is to sell more stock to investors rather than more product to consumers. That being said, GP has made the implicit assumption that they can't market it to investors as AI and to consumers as something else, and if investor interest in AI doesn't ebb, then I expect they will find a way to do just that.
- eastbound 2y ago
  AI is impossible to pitch to customers because its performance is not measurable. Could be good one day (remember Siri in 2017?) and crap the next. How would you pitch a feature with erratic behavior?
  - Jedd 2y ago
    Hang on - 87% of end-customer marketing is already aspirational, potential quality (of life) - over measurable, quantifiable - outcomes. To your second question, I believe a popular adjective might be 'invigorating'.
  - deleted 2y ago
    [deleted]
  - layer8 2y ago
    > How would you pitch a feature with erratic behavior? As "creative", "diverse", and "enriching". ;)
    - lazide 2y ago
      Also ‘exciting’ and ‘an adventure to use’.
      - vonunov 2y ago
        Delve into the rich tapestry of possibility
bakugo 2y ago
They are popping up all over consumer-facing services because investors want them, not because consumers want them.
- jrflowers 2y ago
  AI being literally marketed to consumers in order to court investors is not the same thing as “AI is not being marketed to consumers” though
  - fullshark 2y ago
    OP was trying to be clever (i.e. the key audience for this marketing is actually investors), most everyone else understood their meaning I believe.
Yeul 2y ago
Yep I have Edge here on my phone and I quote "the AI browser". So yes I do see it in marketing.

add-sub-mul-div 2y ago

Believe me, I'm trying.

maxbond 2y ago

It's literally true that it is being marketed to consumers. GP was being somewhat poetic. Marketing to consumers is an instrumental goal in service of marketing to investors. The aim is to sell more stock to investors rather than more product to consumers. That being said, GP has made the implicit assumption that they can't market it to investors as AI and to consumers as something else, and if investor interest in AI doesn't ebb, then I expect they will find a way to do just that.

eastbound 2y ago
AI is impossible to pitch to customers because its performance is not measurable. Could be good one day (remember Siri in 2017?) and crap the next. How would you pitch a feature with erratic behavior?
- Jedd 2y ago
  Hang on - 87% of end-customer marketing is already aspirational, potential quality (of life) - over measurable, quantifiable - outcomes. To your second question, I believe a popular adjective might be 'invigorating'.
- deleted 2y ago
  [deleted]
- layer8 2y ago
  > How would you pitch a feature with erratic behavior? As "creative", "diverse", and "enriching". ;)
  - lazide 2y ago
    Also ‘exciting’ and ‘an adventure to use’.
    - vonunov 2y ago
      Delve into the rich tapestry of possibility

bakugo 2y ago

They are popping up all over consumer-facing services because investors want them, not because consumers want them.

jrflowers 2y ago
AI being literally marketed to consumers in order to court investors is not the same thing as “AI is not being marketed to consumers” though
- fullshark 2y ago
  OP was trying to be clever (i.e. the key audience for this marketing is actually investors), most everyone else understood their meaning I believe.

Yeul 2y ago

Yep I have Edge here on my phone and I quote "the AI browser". So yes I do see it in marketing.