"GARM is a small, not-for-profit initiative" - is the definition of it given on the World Federation of Advertisers's website. The WFA was running GARM ("WFA th

"GARM is a small, not-for-profit initiative" - is the definition of it given on the World Federation of Advertisers's website. The WFA was running GARM ("WFA therefore is making the difficult decision to discontinue GARM activities"), and the WFA describes itself as "a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers". So what is it? A small non-profit run by an association that represents 150 of the world's biggest brands and more than 60 national advertisers associations? https://wfanet.org/leadership/garm/about-garm https://wfanet.org/leadership/garm/about-garm