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"Snail Mail is 30 Times More Efficient than Email" ...and at least 30 times more expensive. Mailchimp campaign: 1000 mails sent 40 people open it 10 people
by mvkel 14y ago
"Snail Mail is 30 Times More Efficient than Email"
...and at least 30 times more expensive.
Mailchimp campaign:
1000 mails sent
40 people open it
10 people visit the website
cost: $15
Snail mail campaign
1000 mails sent
100 people open it/read it
50 people visit the website
cost: $1500
It may be more efficient from a conversion perspective, but it's certainly not capital-efficient.
- RaduTyrsina 14y agoWell, 10 people visit the website - don't buy shit 50 people visit the website - they'll buy something
- mvkel 14y agoConversion rate after the user visits the website is going to be the same either way. You could triple your email outreach to his the same visitor count as snail mail and have tons of capital left over.