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Traditional Mail is More Efficient Than Online Advertising Methods
- mvkel 14y ago"Snail Mail is 30 Times More Efficient than Email" ...and at least 30 times more expensive. Mailchimp campaign: 1000 mails sent 40 people open it 10 people visit the website cost: $15 Snail mail campaign 1000 mails sent 100 people open it/read it 50 people visit the website cost: $1500 It may be more efficient from a conversion perspective, but it's certainly not capital-efficient.
- RaduTyrsina 14y agoWell, 10 people visit the website - don't buy shit 50 people visit the website - they'll buy something
- mvkel 14y agoConversion rate after the user visits the website is going to be the same either way. You could triple your email outreach to his the same visitor count as snail mail and have tons of capital left over.