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I've found Google's AI ads to be ghastly for quite some time for using AI to "fix" or replace joyful human moments, so I'm glad to see the exposure of the Olymp
by hn_throwaway_99 2y ago
I've found Google's AI ads to be ghastly for quite some time for using AI to "fix" or replace joyful human moments, so I'm glad to see the exposure of the Olympics is making Google rethink this.
For example, Google's original Gemini launch had an ad where someone wanted to use AI to caption their dog photo for social media: https://youtu.be/b5Fh7TaTkEU?t=36s https://youtu.be/b5Fh7TaTkEU?t=36s
There was an older ad for the Pixel camera app where it could use AI to "fix" a family photo where one of the kids was making a funny face, and instead give him a "JC Penny catalog photo"-approved smile.
At this point I wonder if they've just replaced their marketing team with AI itself, because I can't believe a human with actual emotional experience would have green-lit these ads.
- mewpmewp2 2y ago"so I'm glad to see the exposure of the Olympics is making Google rethink this." Are they rethinking? Because their response seemed also completely out of touch. Their response is: "AI can be a great tool for enhancing human creativity, but can never replace it." They think it's about replacing creativity, and seem to be clueless that people are outraged about replacing genuine and rare human interaction. The message from the girl to her role model doesn't even need to be creative, it just needs to be genuine - that's the only thing it needs to be!
- qingcharles 2y agoThe biggest issue I've found with using AI to generate photo captions is that they are generally soulless. All the major AIs are tuned to produce safe, PG-13, upbeat replies, like the one in your linked vid. It'll never say something like "Look at this damned scruffy mutt!" which a human might write. At least, not today.
- add-sub-mul-div 2y agoThe soul is the thing you removed from the equation, what else did you expect?