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I don’t really watch sports, but whenever I catch sight of a football game on TV, I’m amazed at how colorful and vibrant on field ads are, almost as if they wer

I don’t really watch sports, but whenever I catch sight of a football game on TV, I’m amazed at how colorful and vibrant on field ads are, almost as if they were computer graphic generated or something.

cyptus 2y ago
In soccer they actual are. the ads are injected to the sideboards beside the playing field, so that if you watch the same game on different channels, they have different ads depending on their avg viewers.
- 6510 2y ago
  seems like a fun adblock project
- walthamstow 2y ago
  Where is this true? Certainly not in England, nor any UEFA games I watched last season. MLS?
  - izacus 2y ago
    It was pretty easy to spot if you watched Euro 2024 games.
    - walthamstow 2y ago
      Where though, on which broadcaster? I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium. Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-at-euro-2024/ https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...
      - izacus 2y ago
        Ah, I was watching between German channels, which explains it!
moonshinefe 2y ago
I don't watch football, but in hockey they project digital ads onto the ice and parts of the plexiglass around the rink during the broadcasts that aren't there IRL. They are often vibrant and look out of place, it's quite possible that's what you were seeing.
denysvitali 2y ago
There are companies doing exactly that: augmented reality / computer vision advertising. - https://www.uniqfeed.com/our-solutions/football/ https://www.uniqfeed.com/our-solutions/football/ - https://supponor.com/ https://supponor.com/ They have on their websites some neat examples. For example Supponor literally replaces the ads in the live stream (see the hockey example on their front page). Not sure if it's the same two companies, but you can find an impressive result video here: https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/different_ads_for_different_sports_channelshow/ https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/d...
- yread 2y ago
  Would be nice if some (truly) free software was doing the opposite
  - account42 2y ago
    I imagine it's just a matter of time. Sponsor block for removing sections of ads embedded in videos is already a thing. Making the blocking spatial instead of just temporal is not far removed.
amne 2y ago
You should checkout F1. they now have e-ink on the side of the cars and the ads are dynamic and catch your eye. I would be curious to find out if it's some exotic type of e-ink tech they use to keep it lightweight (as in .. as light as a decal or paint)
- antoinealb 2y ago
  Do you have a link ? I was not aware of that, the only thing I can find is that McLaren ran some tests to replace in-cockpit ads with a small eink screen, but nothing on the side of the cars.
  - Rinzler89 2y ago
    What you found is what he's talking about. I find it annoying to watch IMHO due to the e-ink flicker.
  - amne 2y ago
    https://seamlessdigital.com/mclaren/ https://seamlessdigital.com/mclaren/
  - amne 2y ago
    https://www.reddit.com/r/F1Technical/comments/1dx509a/mclaren_onboard_shows_sponsorship_logos_digitally/ https://www.reddit.com/r/F1Technical/comments/1dx509a/mclare...
  - amne 2y ago
    also to clarify, I just called it "e-ink" because I didn't know what it was, it just looked like e-ink based on how it seems to change (flicker and then transition to new image). I have no idea what it is :D
account42 2y ago
They generally are so that they can be localized / pay whoever is showing you the stream.
peeters 2y ago
They are typically superimposed yes. It's extraordinarily easy with football, the field is essentially a premade green screen with completely standardized index points (the yard markers). What's funny is what happens when it starts snowing on the field, which is not rare with the NFL's schedule.

cyptus 2y ago

In soccer they actual are. the ads are injected to the sideboards beside the playing field, so that if you watch the same game on different channels, they have different ads depending on their avg viewers.

6510 2y ago
seems like a fun adblock project
walthamstow 2y ago
Where is this true? Certainly not in England, nor any UEFA games I watched last season. MLS?
- izacus 2y ago
  It was pretty easy to spot if you watched Euro 2024 games.
  - walthamstow 2y ago
    Where though, on which broadcaster? I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium. Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-at-euro-2024/ https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...
    - izacus 2y ago
      Ah, I was watching between German channels, which explains it!

moonshinefe 2y ago

I don't watch football, but in hockey they project digital ads onto the ice and parts of the plexiglass around the rink during the broadcasts that aren't there IRL. They are often vibrant and look out of place, it's quite possible that's what you were seeing.

denysvitali 2y ago

There are companies doing exactly that: augmented reality / computer vision advertising. - https://www.uniqfeed.com/our-solutions/football/ https://www.uniqfeed.com/our-solutions/football/ - https://supponor.com/ https://supponor.com/ They have on their websites some neat examples. For example Supponor literally replaces the ads in the live stream (see the hockey example on their front page). Not sure if it's the same two companies, but you can find an impressive result video here: https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/different_ads_for_different_sports_channelshow/ https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/d...

yread 2y ago
Would be nice if some (truly) free software was doing the opposite
- account42 2y ago
  I imagine it's just a matter of time. Sponsor block for removing sections of ads embedded in videos is already a thing. Making the blocking spatial instead of just temporal is not far removed.

amne 2y ago

You should checkout F1. they now have e-ink on the side of the cars and the ads are dynamic and catch your eye. I would be curious to find out if it's some exotic type of e-ink tech they use to keep it lightweight (as in .. as light as a decal or paint)

antoinealb 2y ago
Do you have a link ? I was not aware of that, the only thing I can find is that McLaren ran some tests to replace in-cockpit ads with a small eink screen, but nothing on the side of the cars.
- Rinzler89 2y ago
  What you found is what he's talking about. I find it annoying to watch IMHO due to the e-ink flicker.
- amne 2y ago
  https://seamlessdigital.com/mclaren/ https://seamlessdigital.com/mclaren/
- amne 2y ago
  https://www.reddit.com/r/F1Technical/comments/1dx509a/mclaren_onboard_shows_sponsorship_logos_digitally/ https://www.reddit.com/r/F1Technical/comments/1dx509a/mclare...
- amne 2y ago
  also to clarify, I just called it "e-ink" because I didn't know what it was, it just looked like e-ink based on how it seems to change (flicker and then transition to new image). I have no idea what it is :D

account42 2y ago

They generally are so that they can be localized / pay whoever is showing you the stream.

peeters 2y ago

They are typically superimposed yes. It's extraordinarily easy with football, the field is essentially a premade green screen with completely standardized index points (the yard markers). What's funny is what happens when it starts snowing on the field, which is not rare with the NFL's schedule.