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Companies are still waiting for augmented reality to become a thing so that they can correct this problem and place ads on every available surface within your f

Companies are still waiting for augmented reality to become a thing so that they can correct this problem and place ads on every available surface within your field of view no matter where you are.

b112 2y ago
That would require brain implants or implanted lenses or some such, and no one would ever leave that platform open enough to be constantly tracked, and constantly barraged by it. Who would do that to themselves?! And really, for it to be all encompassing, you'd need everyone to have to use such systems, such as forcing everyone to have such devices to log in to services, or even order food, or pay for things, and no one would force people to have a device to even pay for things, or eat.. I.. um, oh right, smartphones. (I firmly suspect that within 25 years not only will brain implants -> visual cortex happen, but that if you don't have one you won't be able to work effectively, you won't be able to identify yourself effectively, and you probably won't even be able to pay for things) mcmcmc: Nowhere did the GP state that AR would be inescapable. Yes, I know. I stated it. See above? My whole point revolves around the fact that I believe, just as with smartphones, that people will be severely hampered without said tech. That it will effectively be a requirement to have such tech. Statements such as "But you can just...", fail to realise just how much is dependent upon it. In many respects there are NO workarounds without a smartphone, there are jobs that require you to own one, there are tasks/things you do in life that absolutely require it, and if you don't have one? Often you cannot find a work around, or the work around is literally a monumental task, thus people simply capitulate. This is what brain implants and AR will be like in 25+ years.
- mcmcmc 2y ago
  Nowhere did the GP state that AR would be inescapable, just that ads would be inescapable in AR. I’d imagine high tech contact lenses would be a preferable approach to a seamless interface for most people who aren’t born with this stuff already at mass adoption.
- account42 2y ago
  > Who would do that to themselves?! Enough people that it eventually becomes unavoidable for the rest. See: all the other horrors of modern civilization that you cannot avoid without becoming a hermit.
somenameforme 2y ago
One of the many reasons AR will probably never go anywhere. It has some pretty neat applications, but then a ton of horribly dystopic ways to monetize it. And greed all but guarantees that the latter will drown out the former. Kind of like what happened to VR where anti-competitive exclusivity deals, profit motivated pricing (as opposed to a loss leader market to drive adoption) and all this other sort of nonsense went a long way towards killing the ecosystem before it even got off the ground. It was a like bait and switch, but they forgot the bait.
- mcmcmc 2y ago
  Really? Seems like ad funded “free” tech products have been the most successful in gaining wide adoption. I’d argue the opportunity for greed in AR makes it more likely to go lots of places, although we may not like them in the long run.
  - mrweasel 2y ago
    My argument would be that we don't really know which tech products would be successful, because any attempt to create a better product is immediately crushed by a "free" ad supported alternative. The ad model yields worse product and are actively killing off any attempt to improve, because the majority of people don't understand the downside of financing products using ads, rather than direct payment. The ad funded model is only successful if you view the world solely in terms of profit. I think Windows is a good example, the product doesn't improve when Microsoft loads the install up with ads and telemetry, but it is more profitable, and therefor more successful, if you're a stockholder.
- xvector 2y ago
  Sounds like companies that aren't interested in garishly monetizing it will have their market carved out for them. There are far more clever and profitable ways to monetize MR than to shove ads in your face wherever you look. I very much doubt a modern company would take an approach this dumb when they could likely make much more money doing something much more subtle.
seanmcdirmid 2y ago
I don’t really watch sports, but whenever I catch sight of a football game on TV, I’m amazed at how colorful and vibrant on field ads are, almost as if they were computer graphic generated or something.
- cyptus 2y ago
  In soccer they actual are. the ads are injected to the sideboards beside the playing field, so that if you watch the same game on different channels, they have different ads depending on their avg viewers.
  - 6510 2y ago
    seems like a fun adblock project
  - walthamstow 2y ago
    Where is this true? Certainly not in England, nor any UEFA games I watched last season. MLS?
    - izacus 2y ago
      It was pretty easy to spot if you watched Euro 2024 games.
      - walthamstow 2y ago
        Where though, on which broadcaster? I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium. Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-at-euro-2024/ https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...
        izacus 2y ago
        Ah, I was watching between German channels, which explains it!
endgame 2y ago
And it will be a disgusting barrage upon our senses at all hours of the day and night. https://www.youtube.com/watch?v=YJg02ivYzSs https://www.youtube.com/watch?v=YJg02ivYzSs
Night_Thastus 2y ago
I want the opposite. Someone needs to make AR glasses that selectively look for ads and remove them in real time. I would pay $$$ for such a feature. It doesn't even seem impossible with current technology either. Image recognition has gotten really good.

Companies are still waiting for augmented reality to become a thing so that they can correct this problem and place ads on every available surface within your field of view no matter where you are.

b112 2y ago

That would require brain implants or implanted lenses or some such, and no one would ever leave that platform open enough to be constantly tracked, and constantly barraged by it. Who would do that to themselves?! And really, for it to be all encompassing, you'd need everyone to have to use such systems, such as forcing everyone to have such devices to log in to services, or even order food, or pay for things, and no one would force people to have a device to even pay for things, or eat.. I.. um, oh right, smartphones. (I firmly suspect that within 25 years not only will brain implants -> visual cortex happen, but that if you don't have one you won't be able to work effectively, you won't be able to identify yourself effectively, and you probably won't even be able to pay for things) mcmcmc: Nowhere did the GP state that AR would be inescapable. Yes, I know. I stated it. See above? My whole point revolves around the fact that I believe, just as with smartphones, that people will be severely hampered without said tech. That it will effectively be a requirement to have such tech. Statements such as "But you can just...", fail to realise just how much is dependent upon it. In many respects there are NO workarounds without a smartphone, there are jobs that require you to own one, there are tasks/things you do in life that absolutely require it, and if you don't have one? Often you cannot find a work around, or the work around is literally a monumental task, thus people simply capitulate. This is what brain implants and AR will be like in 25+ years.

mcmcmc 2y ago
Nowhere did the GP state that AR would be inescapable, just that ads would be inescapable in AR. I’d imagine high tech contact lenses would be a preferable approach to a seamless interface for most people who aren’t born with this stuff already at mass adoption.
account42 2y ago
> Who would do that to themselves?! Enough people that it eventually becomes unavoidable for the rest. See: all the other horrors of modern civilization that you cannot avoid without becoming a hermit.

somenameforme 2y ago

One of the many reasons AR will probably never go anywhere. It has some pretty neat applications, but then a ton of horribly dystopic ways to monetize it. And greed all but guarantees that the latter will drown out the former. Kind of like what happened to VR where anti-competitive exclusivity deals, profit motivated pricing (as opposed to a loss leader market to drive adoption) and all this other sort of nonsense went a long way towards killing the ecosystem before it even got off the ground. It was a like bait and switch, but they forgot the bait.

mcmcmc 2y ago
Really? Seems like ad funded “free” tech products have been the most successful in gaining wide adoption. I’d argue the opportunity for greed in AR makes it more likely to go lots of places, although we may not like them in the long run.
- mrweasel 2y ago
  My argument would be that we don't really know which tech products would be successful, because any attempt to create a better product is immediately crushed by a "free" ad supported alternative. The ad model yields worse product and are actively killing off any attempt to improve, because the majority of people don't understand the downside of financing products using ads, rather than direct payment. The ad funded model is only successful if you view the world solely in terms of profit. I think Windows is a good example, the product doesn't improve when Microsoft loads the install up with ads and telemetry, but it is more profitable, and therefor more successful, if you're a stockholder.
xvector 2y ago
Sounds like companies that aren't interested in garishly monetizing it will have their market carved out for them. There are far more clever and profitable ways to monetize MR than to shove ads in your face wherever you look. I very much doubt a modern company would take an approach this dumb when they could likely make much more money doing something much more subtle.

seanmcdirmid 2y ago

I don’t really watch sports, but whenever I catch sight of a football game on TV, I’m amazed at how colorful and vibrant on field ads are, almost as if they were computer graphic generated or something.

cyptus 2y ago
In soccer they actual are. the ads are injected to the sideboards beside the playing field, so that if you watch the same game on different channels, they have different ads depending on their avg viewers.
- 6510 2y ago
  seems like a fun adblock project
- walthamstow 2y ago
  Where is this true? Certainly not in England, nor any UEFA games I watched last season. MLS?
  - izacus 2y ago
    It was pretty easy to spot if you watched Euro 2024 games.
    - walthamstow 2y ago
      Where though, on which broadcaster? I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium. Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-at-euro-2024/ https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...
      - izacus 2y ago
        Ah, I was watching between German channels, which explains it!

endgame 2y ago

And it will be a disgusting barrage upon our senses at all hours of the day and night. https://www.youtube.com/watch?v=YJg02ivYzSs https://www.youtube.com/watch?v=YJg02ivYzSs

Night_Thastus 2y ago

I want the opposite. Someone needs to make AR glasses that selectively look for ads and remove them in real time. I would pay $$$ for such a feature. It doesn't even seem impossible with current technology either. Image recognition has gotten really good.