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Google Is Keeping Cookies in Chrome After All

70 points by ZeroCool2u 2y ago

ZeroCool2u 2y ago
Pay walled, so here's the article: In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry. The decision to keep the pervasive tracking technology known as "cookies" in Chrome comes after a series of setbacks, as both digital-advertising companies and regulators objected to the plan and to Google's proposed replacement technologies. Chrome users can already choose to block cookies in the browser's settings. Now, instead of eliminating them, Google will present users with a prompt to decide whether to turn cookies on or off, said the U.K. privacy regulator, which has been overseeing Google's plan to block cookies. "We recognize this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising," Anthony Chavez, vice president of Google's Privacy Sandbox, the company's initiative to replace cookies, wrote in a blog post Monday. "In light of this, we are proposing an updated approach that elevates user choice...We're discussing this new path with regulators, and will engage with the industry as we roll this out." Google first announced the plan to kill cookies in 2020, saying it would do so within two years to help protect users' privacy when surfing the linternet. Advertisers objected, saying that Google's plan to replace cookies would force them to shift spending to the search giant's digital-ad products. In 2021, U.K. regulators opened an investigation into whether the plan would hurt competition in digital advertising. Google pledged to collaborate with the regulator and committed to give the agency at least 60 days notice before removing cookies to review any plan, and potentially impose changes to it. As that investigation dragged on, Google's schedule to kill cookies by 2022 slipped. In April, The Wall Street Journal reported that the British government's Information Commissioner's Office would issue a report criticizing Google's proposed replacement technologies as deeply flawed. A few days later Google said it would delay cookies' demise beyond last announced target date of the end of this year.
- garciasn 2y ago
  https://archive.is/DoeTV https://archive.is/DoeTV
wepple 2y ago
https://archive.is/DoeTV https://archive.is/DoeTV H/t garciasn
burnte 2y ago
I think most people knew this was going to be the end result.
- astrodust 2y ago
  I thought they'd just keep kicking the can down the road until 2038 when all cookies "mysteriously" stop working.
derekzhouzhen 2y ago
Name is misleading. It is not about cookies in general, but 3rd party cookies. Google's own tech doc is here: https://developers.google.com/privacy-sandbox/3pcd/chips https://developers.google.com/privacy-sandbox/3pcd/chips you can still enable CHIPS in chrome but it won't happen for the mass after all.
issafram 2y ago
Pathetic
ChrisArchitect 2y ago
[dupe] some more discussion: https://news.ycombinator.com/item?id=41038586 https://news.ycombinator.com/item?id=41038586
deleted 2y ago
[deleted]
ThinkBeat 2y ago
>"In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry." It should say Googles real customers instead of the ad industry, or at least mentioned.
- tivert 2y ago
  > "In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry." > It should say Googles real customers instead of the ad industry, or at least mentioned. I'm sure their real customers aren't complaining about the removal of Manifest V2.
- Ferret7446 2y ago
  Why did they spend four years pushing this if their "real customers" were against this? Your jab falls flat, as this was clearly intended to protect the average users of the browser, in defiance of the ad industry.
  - leereeves 2y ago
    Because their plan included a mechanism for targeting ads via a service provided by Google, while crippling competing ad brokers.
deleted 2y ago
[deleted]
firloop 2y ago
Writing this comment from Safari, which doesn't support third party cookies. The internet (and its ads) still work fine.

70 points by ZeroCool2u 2y ago

Pay walled, so here's the article: In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry. The decision to keep the pervasive tracking technology known as "cookies" in Chrome comes after a series of setbacks, as both digital-advertising companies and regulators objected to the plan and to Google's proposed replacement technologies. Chrome users can already choose to block cookies in the browser's settings. Now, instead of eliminating them, Google will present users with a prompt to decide whether to turn cookies on or off, said the U.K. privacy regulator, which has been overseeing Google's plan to block cookies. "We recognize this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising," Anthony Chavez, vice president of Google's Privacy Sandbox, the company's initiative to replace cookies, wrote in a blog post Monday. "In light of this, we are proposing an updated approach that elevates user choice...We're discussing this new path with regulators, and will engage with the industry as we roll this out." Google first announced the plan to kill cookies in 2020, saying it would do so within two years to help protect users' privacy when surfing the linternet. Advertisers objected, saying that Google's plan to replace cookies would force them to shift spending to the search giant's digital-ad products. In 2021, U.K. regulators opened an investigation into whether the plan would hurt competition in digital advertising. Google pledged to collaborate with the regulator and committed to give the agency at least 60 days notice before removing cookies to review any plan, and potentially impose changes to it. As that investigation dragged on, Google's schedule to kill cookies by 2022 slipped. In April, The Wall Street Journal reported that the British government's Information Commissioner's Office would issue a report criticizing Google's proposed replacement technologies as deeply flawed. A few days later Google said it would delay cookies' demise beyond last announced target date of the end of this year.

garciasn 2y ago
https://archive.is/DoeTV https://archive.is/DoeTV

wepple 2y ago

https://archive.is/DoeTV https://archive.is/DoeTV H/t garciasn

burnte 2y ago

I think most people knew this was going to be the end result.

astrodust 2y ago
I thought they'd just keep kicking the can down the road until 2038 when all cookies "mysteriously" stop working.

derekzhouzhen 2y ago

Name is misleading. It is not about cookies in general, but 3rd party cookies. Google's own tech doc is here: https://developers.google.com/privacy-sandbox/3pcd/chips https://developers.google.com/privacy-sandbox/3pcd/chips you can still enable CHIPS in chrome but it won't happen for the mass after all.

issafram 2y ago

Pathetic

ChrisArchitect 2y ago

[dupe] some more discussion: https://news.ycombinator.com/item?id=41038586 https://news.ycombinator.com/item?id=41038586

deleted 2y ago

[deleted]

ThinkBeat 2y ago

>"In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry." It should say Googles real customers instead of the ad industry, or at least mentioned.

tivert 2y ago
> "In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry." > It should say Googles real customers instead of the ad industry, or at least mentioned. I'm sure their real customers aren't complaining about the removal of Manifest V2.
Ferret7446 2y ago
Why did they spend four years pushing this if their "real customers" were against this? Your jab falls flat, as this was clearly intended to protect the average users of the browser, in defiance of the ad industry.
- leereeves 2y ago
  Because their plan included a mechanism for targeting ads via a service provided by Google, while crippling competing ad brokers.

deleted 2y ago

[deleted]

firloop 2y ago

Writing this comment from Safari, which doesn't support third party cookies. The internet (and its ads) still work fine.