Instant pots, kettles, dishwashers, microwaves and toasters all reduce energy consumption to do the same thing, but I don’t think anyone bought them for those r

Instant pots, kettles, dishwashers, microwaves and toasters all reduce energy consumption to do the same thing, but I don’t think anyone bought them for those reasons. The most effective method to reduce/shift consumption is just to make it the easier way. Adding cognitive load to shopping decisions and their daily lives is predictably ineffective for the general public (and almost universally hated). That majority will be a bit poorer because of it, and many will cheer that aspect but it also means the target goal has failed.