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This is going to become more common everywhere. If the dead internet theory isn't already true, it is going to be soon. Such "personalized" cold outreach is s
by namanyayg 2y ago
This is going to become more common everywhere.
If the dead internet theory isn't already true, it is going to be soon.
Such "personalized" cold outreach is seen as the next holy grail by marketers and will be a common sight on LinkedIn, Twitter, Email etc, soon.
- themanmaran 2y agoIt's truely a race to the bottom. Cold email response rates are already ~1% industry average. Every outbound tool is adding the AI customization, and there is a slew of 'AI sales rep' companies promising more and more personalized spam. There will likely be rewards at first. An uptick in response rates as most of the market won't recognize emails are AI generated. But because it's trivial to send AI personalized emails at massive scale, your email inbox will become entirely useless.
- nostromo 2y ago1% is also about how well this worked, according to the sender's blog post. 10 signups / 970 emails sent
- youssefabdelm 2y agoKinda makes you wonder... why don't they just advertise with those odds?
- lmm 2y agoBecause that's an order of magnitude better than what you get from advertising.
- youssefabdelm 2y agoAssuming signups = $, true. But not if there's some free trial or something and then you've got a conversion rate on top of that.
- altdataseller 2y agoThats actually a very good rate. 1% conversion rate is drastically different from a 1% response rate
- supriyo-biswas 2y agoThe silver lining is that people will learn to just ignore such outreaches and word-of-mouth feedback will be important again, or at least I hope so.
- nosbo 2y agoWord of mouth with IRL people? I'm not sure I can assume anyone on any forum is real anymore. And if they are real, I assume they are marketers pretending to be users to push a product. Maybe journalism makes a come back if you can trust they are real and not a sellout.
- sambazi 2y agopretty sure top meant RL ppl IRL aka meatspace. information coming over unqualified electronic channels is not trustworthy anymore
- portaouflop 2y agoIt is already like this in my experience. Cold outreach is dead and word-of-mouth is the most effective marketing method
- lmm 2y agoThe AI spammers will hire people on minimum wage to do that too, if they aren't already.
- beAbU 2y agoI am convinced that any post on Reddit that espouses the virtues of some or other product is a paid advert. There is way too much corporate worship despite the platform's users generally priding themselves on being enlightened and smarter than the rest.
- cranberryturkey 2y agoWhat is the "dead internet theory"?
- cranberryturkey 2y ago[flagged]
- greesil 2y agoThey truly walk among us
- names_are_hard 2y agoAs a flesh and blood human I take some comfort in the fact that the comment I'm replying to is still identifiable (with high probability) as written by a non-human. I wonder how long it'll take until that's no longer the case. It may already not be the case. I'll probably never know.
- sph 2y agoWhat can't popular LLMs do? Be vulgar and snarky. The future of human communication is to be cunts online, so that we can identify ourselves. That will at least separate us from the script kiddies. Major marketers will train their AIs without any filter, so we're fucked anyway.
- ducklord 2y agoWait, is this written by an AI?
- akie 2y ago100%
- lexandstuff 2y agoYes. The dead giveaway is multiple paragraphs of bullshit where one sentence would suffice. People ain't got time for that.
- cpach 2y agoRecruiters on LinkedIn already used automation for outreach even before LLMs became popular.
- devjab 2y agoLinkedIn is already on this. The reason they had their little “skills tests” is because what they used to sell was the collection of “skills” listed on your profile. I say skills because I’m not sure what the English word for knowing C# and listing it on your linked in profile is and I can’t seem to find it. Anyway, I assume that the reason they are dismantling the skills system (and their verification quizzes) and moving things into personal “projects” is because it’s too easy for marketers to skip the LinkedIn tools if it remained the way it was. Now, however, with Microsoft own LLMs trundling through our data, they’re going to maintain their monopoly on easy access to professionals that meet certain requirements. I guess it could also be because those skill quizzes had their answers readily available all over the interwebs.