"A scan of Twitter reveals a lot more people talking about actually using Match.com than Plentyoffish" There's the biggest flaw in his theory. If you've scanne

"A scan of Twitter reveals a lot more people talking about actually using Match.com than Plentyoffish" There's the biggest flaw in his theory. If you've scanned the people who have profiles on POF (or any other free dating service), you might draw the conclusion that the people using such services are not part of the tech elite. Yes, Twitter has a large user base but it is not mainstream. Here's why it gets so many clicks: A lot of the ads on POF are for alternate online dating sites, so there's a 100% match between the people visiting the service and the people who might click on ads. By definition, if you're visiting POF, you're not in a relationship and thus POF isn't satisfying your need to be in a relationship. So what are you going to do? Search for a better dating site. And, coincidentally, POF has already done that work for you by surrounding every inch of unused space with dating site ads. It's both a dating site and a dating site search engine. It's that simple in my opinion. But I do love a good conspiracy theory!