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> Last year, 48% of creator-earners made $15,000 or less, according to NeoReach, an influencer marketing agency. Only 13% made more than $100,000. I'm not sure
by cj 2y ago
> Last year, 48% of creator-earners made $15,000 or less, according to NeoReach, an influencer marketing agency. Only 13% made more than $100,000.
I'm not sure what the definition of "creator-earners" are, but 13% of them making over $100k a year is pretty impressive.
I would have guessed that percentage to be in the low single digits. I wonder how many are making more than $50-60k/yr.
- notaustinpowers 2y agoI would be more interested in knowing the percentage of those who are attempting to make a profit creating content but haven't earned any money yet. I believe on YouTube it's something like only 0.25% of channels make any money.
- LoganDark 2y ago> I believe on YouTube it's something like only 0.25% of channels make any money. That's because "channels" is incredibly, incredibly broad. The number of channels has very little correlation with the number of creators, because the number of channels also includes the number of commenters (any number of which could also be creators).
- WesleyLivesay 2y agoAbsolutely correct. I wonder what the % of monetized channels (which only starts at 500 subs) make a sizeable amount of money, say more than $1k a month.
- notaustinpowers 2y agoTrue, I wish there was more information and data on this across networks like that (TikTok, Instagram, YouTube, Twitch, etc). I makes me wonder if this information is intentionally withheld so those who want to make money as a content creator don't fully understand how rare it is to make any money on them.
- IggleSniggle 2y agoExactly. 13% making over $100k is almost exactly in line with the individual incomes of earners in the broader economy.
- Capricorn2481 2y ago13% are not making over $100k. Who knows how they define an influencer.
- raincole 2y agoIt must be a extremely narrow definition of "content-creator". There is no way 13% of TikTok video uploaders are making more than $100, let alone $100k.
- hipadev23 2y agoI suspect the panel itself is already the top 1% creators on the platform, and the distribution therein
- oefrha 2y agoAlso, the data appears to be global. The median annual income of $15k is livable to quite good in middle income countries, and very good in low income countries.
- geodel 2y agoMost likely they filtered out people who made ZERO dollars from their research.
- Zandikar 2y agoArticle is paywalled but I assume that's the reason they specified "creator earners" and not just "content creators" or "influencer"